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Manajemen Periklanan Media Digital : Konsep dan Aplikasi
Buku Manajemen Media Periklanan: Konsep dan Aplikasi adalah penjelajahan mendalam yang membawa kita ke inti dari periklanan di era digital. Mulai dari operasionalisasi manfaat hingga strategi yang terus beradaptasi dengan perubahan peri laku konsumen yang sering disebut sebagai VUCA (volatilitas, ketidakpastian, kompleksitas, ambiguitas), buku ini membahas segala aspek dengan cermat dan kompreh…
- Edition
- -
- ISBN/ISSN
- 9786233846455
- Collation
- xx, 200 hal. : ill ; 21 cm.
- Series Title
- -
- Call Number
- 659.14 PIE m
How to Plan Advertising
This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is in…
- Edition
- 2nd.ed
- ISBN/ISSN
- 9780826457400
- Collation
- xvii, 201 p ; indeks ; 24 cm
- Series Title
- -
- Call Number
- 659.111 Coo h
Pengantar Strategi Kreatif Advertising Era Digital
Saat ini berbagai cara dilakukan oleh para pengiklan untuk meraih perhatian masyarakat. Dari menyebar pamflet di area terbuka, penempatan billboard serta berbagai media luar ruang lainnya, hingga penggunaan digital media. Namun tetap saja masyarakat secara sadar me-reject informasi yang hadir tersebut. Termasuk kita pun sering mencari tombol close pada iklan pop-up di halaman website berita yan…
- Edition
- 1 Ed.
- ISBN/ISSN
- 9786230110078
- Collation
- xii, 260 hal. ; 24 cm.
- Series Title
- -
- Call Number
- 659.1 ILH p
Integrated advertising, promotion, and marketing communications
Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme
- Edition
- 6th ed
- ISBN/ISSN
- 9780273786986
- Collation
- 480 pages : illustrations (chiefly color) ; 28 cm.
- Series Title
- -
- Call Number
- 659.1 CLO i
Integrated advertising, promotion, and marketing communications
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals
- Edition
- 8th. ed (Global Edition)
- ISBN/ISSN
- 9781292222691
- Collation
- 508 pages : ill. ; 28 cm
- Series Title
- -
- Call Number
- 659.1 Clo i
Integrated Advertising, Promotion and Marketing Communications
Abstrak Belum Tersedia
- Edition
- 4th Ed
- ISBN/ISSN
- 9780138157371
- Collation
- 478 p. : col. ill. ; 28 cm
- Series Title
- -
- Call Number
- 659.1 Clo i
Marketing Communications: A European Perspective
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
- Edition
- 5th Ed
- ISBN/ISSN
- 9780273773245
- Collation
- xxi, 615 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.802 Pel m
Crisis Communications: A Casebook Approach
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees,…
- Edition
- 5th Ed
- ISBN/ISSN
- 9781138923744
- Collation
- 1 online resource (xi, 424pages) : illustrations
- Series Title
- -
- Call Number
- 659.2 FEA c
Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate …
- Edition
- 7th
- ISBN/ISSN
- 9780073255965
- Collation
- xxvi, 820 p. : col. ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 659.1 Bel a
Introduction to advertising and promotion : an integrated marketing communica…
Abstrak Belum Tersedia
- Edition
- 3rd ed
- ISBN/ISSN
- 9780256136968
- Collation
- xxii, 762 p. : ill. (som col.), col. maps ; 29 cm.
- Series Title
- -
- Call Number
- 659.1 Bel i
Etika Periklanan
Buku ini membahas etika dalam perspektif periklanan dan komunikasi pemasaran serta implikasinya dalam pemerekan. Merujuk pada buku EPI (Etika Pariwara Indonesia), buku ini menelaah praktik-praktik periklanan dan komunikasi pemasaran yang berpotensi melanggar pasal-pasal dalam EPI disertai contoh-contoh yang relevan. Buku ini juga membahas implikasi etika periklanan dan komunikasi pemasaran dala…
- Edition
- -
- ISBN/ISSN
- 9786029924343
- Collation
- 393 p.: ill. 23 cm
- Series Title
- -
- Call Number
- 659.1 Wij e
Cutting Edge Commercials: How to Create the Worlds Best Print for Brands in t…
Completely revised and updated, this book is still the definitive step-by-step guide to creating cutting edge TV commercials. The book explores everything from how television communicates, how to get great television ideas, how outstanding commercials are structured, and how concepts should be executed. Step behind the famous campaigns of leading agencies around the world and share the personal…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9789810680039
- Collation
- xix, 406 p. : ill. (some col.) ; 23 cm
- Series Title
- -
- Call Number
- 659.143 Ait c
Cutting edge advertising : how to create the world's best print for brands in…
Cutting Edge Advertising is the first and only book providing a step-by-step plan to create cutting edge print advertising for the twenty-first Century. Over 300 world famous print ads are discussed and analysed in depth by the people who created them - the Gods of advertising now, not forty years ago. Internationally respected names like David Abbott, Tim Delaney, John Hegarty, Gary Goldsmith,…
- Edition
- 2nd ed
- ISBN/ISSN
- 9780130128973
- Collation
- xv, 402 p. : ill. (some col.) ; 23 cm.
- Series Title
- -
- Call Number
- 659.132 Ait c
Cutting Edge Advertising: How to Create the Worlds Best Print for Brands in t…
Abstrak Belum Tersedia
- Edition
- 3rd Ed
- ISBN/ISSN
- 9789810678883
- Collation
- xix, 451 p. : ill. (some col.) ; 23 cm
- Series Title
- -
- Call Number
- 659.132 Ait c
Penelitian Periklanan : teori dan praktik
Abstrak Belum Tersedia
- Edition
- ed.2
- ISBN/ISSN
- 9789797694531
- Collation
- xxxvi, 888 p. 23cm.
- Series Title
- -
- Call Number
- 659.1 Dav p
Integrated Marketing Communications in Advertising and Promotion
Abstrak Belum Tersedia
- Edition
- 7th
- ISBN/ISSN
- 324408080
- Collation
- xx, 629 p. : col ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 658.82 Shi i
Contemporary Advertising
Abstrak Belum Tersedia
- Edition
- 9th
- ISBN/ISSN
- 72537728
- Collation
- xxi, 617, [62] p. : ill. (some col.) ; 27,5 cm.
- Series Title
- -
- Call Number
- 659.1 Are c
Advertising: Principles and Effective IMC Practice
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 131676601
- Collation
- xxxiii, 650 p. ; col. ill. ; 27,5 cm
- Series Title
- -
- Call Number
- 659.1 Adv
Advertising: Principles & Practice
Abstrak Belum Tersedia
- Edition
- 8th Ed
- ISBN/ISSN
- 9780135009383
- Collation
- xlvi, 640 p. : ill. (chiefly col.) ; 29 cm
- Series Title
- -
- Call Number
- 659.1 Mor a
Advertising Procedure: Kleppners
Abstrak Belum Tersedia
- Edition
- 18th Ed
- ISBN/ISSN
- 9780132465519
- Collation
- xx, 817 p. : ill. (chiefly col.) ; 29 cm
- Series Title
- -
- Call Number
- 659.1 Lan a
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