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Advertising: Principles and Effective IMC Practice

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Advertising: Principles & Practice

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Advertising Procedure: Kleppners

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Advertising & IMC: Principles & Practice

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Komunikasi Cinta: Menembus G-Spot Konsumen Indonesia

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Strategi Perancangan Iklan Televisi Perusahaan Top Dunia

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Prinsip - Prinsip Pokok Periklanan dalam Perspektif Global

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Advertising by Design: Generating and Designing Creative Ideas Across Media

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Hitting the Sweet Spot: How Consumer Insights can Inspire Better Marketing and Advertising

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Advertising

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Advertising

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Strategi Promosi yang Kreatif dan Analisis Kasus Integrated Marketing Communication

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Periklanan: Manajemen, Kiat, dan Strategi

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Creative advertising : petunjuk teknis mempersiapkan iklan cetak dan elektronik dengan efisien

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The physics of brand : understand the forces behind brands that matter

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Beyond disruption : changing the rules in the marketplace

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Creative Strategy in Advertising

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Clueless in Advertising

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Integrated Advertising, Promotion & Marketing Communications

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Consumption and everyday life

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