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Achieving excellence through customer service
Buku Achieving Excellence Through Customer Service memberikan panduan strategis dan komprehensif (langkah demi langkah) bagi para manajer—baik tingkat menengah maupun eksekutif—untuk membangun strategi layanan pelanggan yang mampu menghasilkan keuntungan. Buku ini berangkat dari prinsip inti bahwa profitabilitas dan pertumbuhan suatu organisasi ditentukan secara langsung oleh kesan (impr…
- Edition
- -
- ISBN/ISSN
- 9781613391693
- Collation
- 294 pages
- Series Title
- -
- Call Number
- 658.812 TSC a
Strategic Customer Alliances=Strategi Kemitraan Pelanggan: cara memenangkan. …
Buku ini membahas pergeseran paradigma dari transaksi penjualan tradisional menuju pembentukan kemitraan strategis jangka panjang dengan pelanggan utama (Key Account Management). Ken Burnett menjelaskan pentingnya mengidentifikasi, memenangkan, dan memelihara hubungan aliansi dengan pelanggan kunci guna menciptakan nilai tambah bagi kedua belah pihak. Melalui pendekatan praktis, buku ini mem…
- Edition
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- ISBN/ISSN
- 9796376458
- Collation
- -
- Series Title
- -
- Call Number
- 658.812 BUR s
Secrets of customer relationship management = Rahasia manajemen hubungan pela…
Buku ini membahas strategi dan konsep manajemen hubungan pelanggan (Customer Relationship Management/CRM) secara mendalam. Penulis menjelaskan bagaimana perusahaan dapat menciptakan loyalitas pelanggan, memahami kebutuhan mereka, dan mengoptimalkan hubungan jangka panjang untuk meningkatkan nilai bisnis.
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- ISBN/ISSN
- 9789795339212
- Collation
- xviii, 369 hlm. ; 22 cm
- Series Title
- -
- Call Number
- 658.812 BAR s
Kantongi Sang Gajah!: cara mendapatkan & mempertahankan pelanggan besar
Cara Mendapatkan dan Mempertahankan Pelanggan BESAR yang akan melipatgandakan penghasilan, keuntungan, dan kesuksesan mereka. Bukan sekadar buku strategi, Kantongi sang Gajah! dipenuhi taktik, sarana, dan teknik yang telah terbukti efektif, di samping contoh - contoh dunia nyata dari setumpuk pengalaman sang penulis yang akan memperlihatkan cara menerapkan berbagai gagasan hebat ini. Supa…
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- ISBN/ISSN
- 9789792226256
- Collation
- xiv, 219 hlm.; ilus: 23 cm.
- Series Title
- -
- Call Number
- 658.812 STE k
The new market leaders: who's winning and how in the battle for customers
Managers are finding it hard to attract and retain customers in the on-line economy. Fresh models are needed to determine what it takes to prosper when customers are the most precious resource. This book does just that by examining the unorthodox companies dominating the market and revolutionizing business. Fred Wiersema explains why traditional methods, such as size of the company or total sal…
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- ISBN/ISSN
- 9780743204651
- Collation
- vii, 262 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658.812 WIE n
Consumer Insight: How to Use Data and Market Research to Get Closer to Your C…
Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing wh…
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- ISBN/ISSN
- 9780749442927
- Collation
- xv, 288 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.834 Sto c
Consumer-brand relationships: insights for theory and practice
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business re…
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- ISBN/ISSN
- 9780415783132
- Collation
- xxvi, 424 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8343 FET c
The future of competition : co-creating unique value with customers
Abstrak Belum Tersedia
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- ISBN/ISSN
- 1578519535
- Collation
- xiii, 256 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.4 Pra t
Customer Relationship Management: Concepts and Technologies
"In the second edition of 'Customer Relationship Management: Concepts and Technologies', Francis Buttle has written the definitive CRM text book. Highly recommended for those seeking an unbiased and comprehensive understanding of CRM from strategy to technology. Buy it, read it, and refer to it often to stay on track for a successful CRM endeavor!" Bob Thompson, CEO, CustomerThink Corp. "Fr…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9781856175227
- Collation
- xix, 499 p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 658.812 But c
Relationship Selling
Abstrak Belum Tersedia
- Edition
- 2nd
- ISBN/ISSN
- 007110108X
- Collation
- xxvii, 446 p. : col. ill. ; 25,5 cm
- Series Title
- -
- Call Number
- 658.85 Joh r
HR from the Heart: Inspiring tories and Strategies for Building the People Si…
Abstrak Belum Tersedia
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- -
- ISBN/ISSN
- 9780814407561
- Collation
- xviii, 253 p. ; 24 cm
- Series Title
- -
- Call Number
- 658.3 Sar h
Voices of Consumers, The
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9786021958315
- Collation
- 138 p.: ill. 20 cm
- Series Title
- -
- Call Number
- 658.812 Wij v
New Age of Innovation, The: Driving Cocreated Value Through Global Networks
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780071598286
- Collation
- ix, 269 p. : ill. ; 23,5 cm.
- Series Title
- -
- Call Number
- 658.401 2 Pra n
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780470571095
- Collation
- xvi, 382 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.872 Sol e
Customer Relationship Management: Concepts and Tools
Abstrak Belum Tersedia
- Edition
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- ISBN/ISSN
- 978075065502X
- Collation
- xviii, 359 p. : ill. ; 27 cm
- Series Title
- -
- Call Number
- 658.812 But c
Relationship Marketing: Concepts and Technologies
Abstrak Belum Tersedia
- Edition
- 2nd Ed
- ISBN/ISSN
- 9781856175227
- Collation
- xix, 499 p. : ill. ; 24,5 cm
- Series Title
- -
- Call Number
- 658.812 But r
Customer Experience Management: A Revolutionary Approach to Connecting with Y…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780471237747
- Collation
- xiv, 242 p. : ill. ; 23,5 cm
- Series Title
- -
- Call Number
- 658.812 Sch c
Managing Customer Relationships: A Strategic Framework
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 978047148590X
- Collation
- xi, 516 p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 658.812 Pep m
Customer Relationship Management: How to Turn a Good Business into a Great One!
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 978185418119X
- Collation
- 230 p. : ill. ; 22 cm
- Series Title
- -
- Call Number
- 658.812 Rob c
Loyalty 3.0 : how big data and gamification are revolutionizing customer and …
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780071813372
- Collation
- xv, 281 pages ; 24 cm
- Series Title
- -
- Call Number
- 658.812 Pah l
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