APA Style

Prahalad, C K, Ramaswamy, Venkatram. (2004). The future of competition : co-creating unique value with customers . Boston: Harvard Business School Pub..

Chicago Style

Prahalad, C K, Ramaswamy, Venkatram. The future of competition : co-creating unique value with customers. Boston: Harvard Business School Pub., 2004. Books.

MLA Style

Prahalad, C K, Ramaswamy, Venkatram. The future of competition : co-creating unique value with customers. Boston: Harvard Business School Pub., 2004. Books.

Turabian Style

Prahalad, C K, Ramaswamy, Venkatram. The future of competition : co-creating unique value with customers. Boston: Harvard Business School Pub., 2004. Books.