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A First Look at Communication Theory 9th ed.
The ninth edition of A First Look at Communication Theory justifies again the program's enduring popularity. Em Griffin, now joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the ben…
- Edition
- 9th.ed
- ISBN/ISSN
- 9789814577168
- Collation
- xvi, 482, [56] str. : ilustr. ; 26 cm.
- Series Title
- -
- Call Number
- 302.201 Gri a
Integrated Advertising, Promotion and Marketing Communications
ntegrated Advertising, Promotion, and Marketing Communicationsspeaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more s…
- Edition
- 7th ed., Global ed.
- ISBN/ISSN
- 9781292093635
- Collation
- 496 pages : ill. ; 28 cm
- Series Title
- -
- Call Number
- 659.1 CLO i
Pengantar Teori Komunikasi: Analisis dan Aplikasi Buku I
Abstrak Belum Tersedia
- Edition
- ed.5
- ISBN/ISSN
- 9786021232330
- Collation
- xxiv, 274 p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 003.54 Wes p
Business Communication: Building Critical Skills 5th Ed
Offers a module structure that allows instructors to focus on specific skills and provides flexibility for short courses and different teaching approaches
- Edition
- 5th Ed
- ISBN/ISSN
- 9780071221009
- Collation
- xxxi, 575 p. : col. ill. ; 27 cm
- Series Title
- -
- Call Number
- 651.7 Loc b
Business Communication: Building Critical Skills 6th Ed
This text focuses on specific skills and provides flexibility for short courses and different teaching approaches in business communication. It is founded in business communication fundamentals, but has a workplace activity orientation to help students connect what they learn to what they do
- Edition
- 6th Ed
- ISBN/ISSN
- 9789814738675
- Collation
- xxxvii, 549 p. : ilus. ; col. ; 28 cm.
- Series Title
- -
- Call Number
- 651.7 LOC b
Strategies and Tools for Corporate Blogging
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, t…
- Edition
- -
- ISBN/ISSN
- 9780750684163
- Collation
- xvi, 224 p. : ill. ; 23 cm
- Series Title
- -
- Call Number
- 659.202854678 Cas s
Etika dan Filsafat Komunikasi
Disusun sebagai upaya mengisi kelangkaan literatur studi ini, maka fakus utama buku ini adalah kajian etis dengan pendekatan filsafat terhadap studi komunikasi, baik sebagai ilmu (tingkat teoretis konseptual) sebagaimana yang tampak dalam bebrbagai teori, pemikiran, asumsi, dan pandangan tentang komunikasi, maupun sebagai aplikasi sebagaimana yang mewujud dalam perilaku dan tindakan berkomunika…
- Edition
- -
- ISBN/ISSN
- 9789791486729
- Collation
- xiii, 314 p. ; 21 cm
- Series Title
- -
- Call Number
- 175 Muf e
The Interpersonal Communication Book (14th.ed)
The Interpersonal Communication Book approaches the subject of communication through integrative theory, research, and hands-on methods. A threefold approach identifies important communicative concepts: choices in interpersonal situations, the theories and research that support these choices, and the communication skills necessary to effectively use these theories. The text allows students t…
- Edition
- 14th. ed (Global Edition)
- ISBN/ISSN
- 9781292099996
- Collation
- 428 p. : ill. ; 27,5 cm
- Series Title
- -
- Call Number
- 302.2 Dev i
Sosiologi Komunikasi: Teori, Paradigma, dan Diskursus Teknologi Komunikasi di…
Kajian Sosiologi Komunikasi merupakan perspektif yang sudah lama ada. Di Indonesia kajian ini baru mendapat perhatian serius kira-kira sepuluh tahun terakhir karena didesak oleh kelahiran berbagai media massa serta booming teknologi komunikasi yang begitu hebat
- Edition
- -
- ISBN/ISSN
- 9793925388
- Collation
- xxiv, 395 p. : il. ; 23 cm
- Series Title
- -
- Call Number
- 302.2 Bun s
Organizational Communication: Approaches and Processes. 7th. ed
The dynamic communication process through which organizational… The dynamic, ongoing process of creating and negotiating meani… The process of creating and negotiating collective coordinated… ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consis…
- Edition
- 7th. ed
- ISBN/ISSN
- 9781285164205
- Collation
- xx, 328 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.45 Mil o
Business Communication: Building Critical Skills 3rd. Ed
A unique approach to a hands-on course, written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounde…
- Edition
- 3rd. Ed
- ISBN/ISSN
- 9780073261409
- Collation
- xxvi, 559 p. : ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 651.7 Loc b
Encyclopedia of Communication Theory, Book 2
With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories. This is the first resource to summarize, in one place, the diversity of theory in the communication field.
- Edition
- -
- ISBN/ISSN
- 9781412959377
- Collation
- lxviii, 1105 p. ; 26 cm
- Series Title
- -
- Call Number
- 302.203 Lit e
Encyclopedia of Communication Theory, Book 1
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9781412959377
- Collation
- lxviii, 1105 p. ; 26 cm
- Series Title
- -
- Call Number
- 302.203 Lit e
Marketing Communications
Marketing Communications blends inspired examples with wide-ranging theories and applications to provide a complete introduction to this popular subject. Drawing on years of experience in both industry and academia, John Egan provides a fresh approach backed with numerous industry examples. All aspects of modern Marketing Communications are covered, including 'Communications Theory', 'Advertisi…
- Edition
- -
- ISBN/ISSN
- 9781844801213
- Collation
- xxii, 467 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.802 Ega m
Integrated Advertising, Promotion, and Marketing Communications 9 Ed.
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The…
- Edition
- 9th Ed.
- ISBN/ISSN
- 9781292411217
- Collation
- 470 p. ; 27 cm.
- Series Title
- -
- Call Number
- 659.1 CLO i
The Interpersonal Communication Book (13th.ed)
Updated in its 13th edition, Joseph Devito's The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication. This thirteenth edition prese…
- Edition
- 13th Ed
- ISBN/ISSN
- 9780205251988
- Collation
- xxviii, 400 p. : col. ill. ; 27,5 cm
- Series Title
- -
- Call Number
- 302.2 Dev i
The Interpersonal Communication Book (12th.ed)
The Interpersonal Communication Bookprovides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and the “dark side” of interpersonal communication.
- Edition
- 12th Ed
- ISBN/ISSN
- 97898880080678
- Collation
- xxiv, 388 p. : col. ill. ; 28 cm.
- Series Title
- -
- Call Number
- 302.2 Dev i
The Interpersonal Communication Book (11th.ed)
This text provides a highly interactive presentation of the theory, research, and skills of interpersonal communication, with strong, integrated discussions of diversity, ethics, workplace issues, and technology. Recognized for its ability to help students understand the crucial connection between theory and practice, this eleventh edition presents a comprehensive view of the theory and researc…
- Edition
- 11th.ed
- ISBN/ISSN
- 0-205-47288-5
- Collation
- xxv, 404 p. : col. ill. ; 28 cm.
- Series Title
- -
- Call Number
- 302.2 Dev i
The Interpersonal Communication Book (16th.ed)
The Interpersonal Communication Book provides in-depth coverage of interpersonal communication, blending theory and research with practical skills. Author Joseph DeVito utilizes the concept of choice as the philosophical foundation of his narrative, emphasizing how the choices individuals make influence their relationships and the effectiveness of their messages. The 16th Edition incorporates c…
- Edition
- 16th.ed
- ISBN/ISSN
- 9781292439556
- Collation
- 1 online resource : illustrations (colour)
- Series Title
- -
- Call Number
- 302.2 DEV i
Business Communication: 2025 Release ISE
Business Communication supports the high standard of business communication that is critical in today’s fast-paced and interconnected workplace. The text’s foundation is its rhetorical approach, underscoring in every chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively…
- Edition
- -
- ISBN/ISSN
- 9781265148348
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 651.7 LOC b
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