The dynamic communication process through which organizational… The dynamic, ongoing process of creating and negotiating meani… The process of creating and negotiating collective coordinated…

ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consistent use of examples and case studies result in a text that you'll find easy to understand.

§ Communication Cycles- organizational members introduce and react to ideas that help make sense of the equivocal environment. § When sensemaking is effective, Weick proposes a retention process in which rules and cylces are saved for future organizational use.