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Corporate Governance
In the wake of the recent global financial collapse the timely new edition of this successful text provides students and business professionals with a welcome update of the key issues facing managers, boards of directors, investors, and shareholders. In addition to its authoritative overview of the history, the myth and the reality of corporate governance, this new edition has been updated to i…
- Edition
- 5th.ed
- ISBN/ISSN
- 9780470972595
- Collation
- 542 pages
- Series Title
- -
- Call Number
- 658.4 Mon c
Corporate communication
Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in re…
- Edition
- 6th ed
- ISBN/ISSN
- 9780071326155
- Collation
- xx, 307 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.45 Arg c
Corporate Communication
"Corporate Communication" by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participa…
- Edition
- 5th Ed
- ISBN/ISSN
- 9780071276153
- Collation
- xx, 313 p. : ill. ; 23,5 cm
- Series Title
- -
- Call Number
- 658.45 Arg c
Komunikasi Korporat
Mengapa komunikasi korporat begitu penting sekarang ini? Pertama, kita tinggal di sebuah era yang lebih canggih dalam hal komunikasi. Informasi berjalan secepat kilat dari satu sisi dunia ke sisi lain sebagai hasil dari pengembangan teknologi, seperti Internet dan blog. Kedua, publik lebih canggih dalam pendekatannya kepada organisasi-organisasi daripada dulu. Orang-orang cenderung lebih berpen…
- Edition
- 5th Ed
- ISBN/ISSN
- 9786028555111
- Collation
- xxii, 350 [B:4, I:6] p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 658.45 Arg k
Food Chemistry
For more than two decades, this work has remained the leading advanced textbook and easy-to-use reference on food chemistry and technology. Its fourth edition has been extensively re-written and enlarged, now also covering topics such as BSE detection or acrylamide. Food allergies, alcoholic drinks, or phystosterols are now treated more extensively. Proven features of the prior editions are …
- Edition
- 4th Ed
- ISBN/ISSN
- 9783540699354
- Collation
- xliv, 1070 p. : ill. ; 25 cm
- Series Title
- -
- Call Number
- 664.07 Bel f
Operations Management: Contemporary Concepts and Cases
Abstrak Belum Tersedia
- Edition
- 3rd
- ISBN/ISSN
- 071254366
- Collation
- xxi, 538 p. : ill. ; 25,5 cm.
- Series Title
- -
- Call Number
- 658.5 Sch o
Financial Accounting Theory and Analysis: Text and Cases
Updated and revised, this tenth edition helps accountants build strong critical thinking skills and a sound theoretical background. This enables them to evaluate accounting practice in today's increasingly global world economy. A unique and timely collection of cases and readings cover all areas of accounting and shows how the latest accounting standards impact decision making. New FASB codific…
- Edition
- 10th Ed
- ISBN/ISSN
- 9780470646281
- Collation
- xi, 612 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 657 Sch f
Financial Accounting Theory and Analysis: Text and Cases
Financial Accounting Theory and Analysis: Text and Cases, 11th Edition continues to focus on showing readers how accounting standards directly affect daily decision making on the job. The new edition of this text has been updated and revised to provide students and professionals with the theoretical background they need to keep up with the convergence issues and succeed in today s increasingly …
- Edition
- 11th Ed
- ISBN/ISSN
- 9781118582794
- Collation
- ix, 662 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 657 Sch f
Social Media Marketing Book, The: Sukses Berbisnis Lewat Facebook, Twitter, Y…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789790245600
- Collation
- vi, 209 p. : ill. ; 14 cm
- Series Title
- -
- Call Number
- 658.872 Zar s
Menciptakan penjualan melalui Social Media
Email marketing merupakan salah satu tools pemasaran online yang sangat efektif sampai saat ini, data riset menunjukan bahwa efektivitas email marketing ini hanya satu nomor dibawah SEO dari sisi efektivitas. Hal ini tidak terlalu mengejutkan karena selain sifatnya yang direct dan personal, email marketing memiliki kelebihan dari sisi customisasi pesan yang ingin disampaikan dan juga manajemen …
- Edition
- -
- ISBN/ISSN
- 9786020009315
- Collation
- x, 138 hlm. : ilus. ; 21 cm.
- Series Title
- -
- Call Number
- 658.81 Pun m
Social Marketing : Stretegi Jitu Mengatasi Masalah Sosial di Indonesia
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789794619421
- Collation
- xx, 215 p. : ill. ; 21 cm.
- Series Title
- -
- Call Number
- 658.895 98 Pud s
Social Marketing
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social mark…
- Edition
- -
- ISBN/ISSN
- 9780273727224
- Collation
- pages cm
- Series Title
- -
- Call Number
- 658.8 Eag s
Inside the tornado : marketing strategies from Silicon Valley's cutting edge
Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hyper-growth markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning and organizational leadership.
- Edition
- -
- ISBN/ISSN
- 0887307655
- Collation
- HarperBusiness
- Series Title
- -
- Call Number
- 620.006 88 Moo i
Cutting Edge Commercials: How to Create the Worlds Best Print for Brands in t…
Completely revised and updated, this book is still the definitive step-by-step guide to creating cutting edge TV commercials. The book explores everything from how television communicates, how to get great television ideas, how outstanding commercials are structured, and how concepts should be executed. Step behind the famous campaigns of leading agencies around the world and share the personal…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9789810680039
- Collation
- xix, 406 p. : ill. (some col.) ; 23 cm
- Series Title
- -
- Call Number
- 659.143 Ait c
Cutting edge advertising : how to create the world's best print for brands in…
Cutting Edge Advertising is the first and only book providing a step-by-step plan to create cutting edge print advertising for the twenty-first Century. Over 300 world famous print ads are discussed and analysed in depth by the people who created them - the Gods of advertising now, not forty years ago. Internationally respected names like David Abbott, Tim Delaney, John Hegarty, Gary Goldsmith,…
- Edition
- 2nd ed
- ISBN/ISSN
- 9780130128973
- Collation
- xv, 402 p. : ill. (some col.) ; 23 cm.
- Series Title
- -
- Call Number
- 659.132 Ait c
Cutting Edge Advertising: How to Create the Worlds Best Print for Brands in t…
Abstrak Belum Tersedia
- Edition
- 3rd Ed
- ISBN/ISSN
- 9789810678883
- Collation
- xix, 451 p. : ill. (some col.) ; 23 cm
- Series Title
- -
- Call Number
- 659.132 Ait c
Gambar Teknik: Basics
Bangunan tidak didirikan tanpa perencanaan, melainkan pertama-tama harus dipresentasikan dalam rencana dan gambar-gambar konstruksi. Sesuai aturan, tahapan pertama meliputi presentasi bebas seperti sketsa-sketsa atau gambar-gambar perspektif, yang bertujuan untuk memastikan bentuk dan desain bangunan. Buku ini mulai dipakai setelah ide-ide ini dikembangkan, dan sketsa pertama diubah menjadi den…
- Edition
- -
- ISBN/ISSN
- 9786022410782
- Collation
- viii, 64 p. : ill. ; 22 cm
- Series Title
- -
- Call Number
- 604.2 Bie g
Negotiation Techniques: Teknik Efektif Negosiasi
Buat Kesepakatan Yang Anda Inginkan Sesuai Dengan Syarat-syarat Yang Anda Butuhkan! Penjualan adalah tentang negosiasi. Tentang harga. Tentang pengiriman. Tentang syarat-syarat. Dan setiap hari ada sales yang meninggalkan uang di atas meja. Mereka tidak memiliki keahlian untuk mendapatkan apa yang mereka inginkan. Sekarang Stephan Schiffman, melalui pengalamannya selama bertahun-tahun, menunjuk…
- Edition
- -
- ISBN/ISSN
- 9786020009360
- Collation
- xii, 163 p. : ill. ; 21 cm
- Series Title
- -
- Call Number
- 658.85 Sch n
Analisis Laporan Keuangan : Integrated and Comprehensive Edition
Laporan keuangan merupakan salah satu sumber informasi yang penting bagi para penggunanya, terutama dalam rangka pengambilan keputusan. Laporan keuangan akan menjadi lebih bermanfaat apabila informasi yang terkandung dalam laporan keuangan tersebut dapat digunakan untuk memprediksi apa yang akan terjadi di masa mendatang, melalui suatu proses perbandingan, evaluasi, dan analisis trend. Anali…
- Edition
- -
- ISBN/ISSN
- 9786023755400
- Collation
- vi, 316 hlm : 25 cm
- Series Title
- -
- Call Number
- 657.3 Her a
Digital Marketing : Strategy, Implementation and practice
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to …
- Edition
- 6th Ed
- ISBN/ISSN
- 9781292077611
- Collation
- xxvii, 702 pages : illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.8 CHA d
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