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Found 2 from your keywords: author=Turnbull, Sarah
cover
Marketing Communications : fame, influencers and agility 9th. ed
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Fill, Chris,Turnbull, Sarah,

Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learni…

Edition
9th. Ed.
ISBN/ISSN
9781292400327
Collation
xxvii, 628 p. : colour illustrations ; 27 cm
Series Title
-
Call Number
658.802 FIL m
cover
Marketing communications : discovery, creation and conversations
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Fill, ChrisTurnbull, Sarah

This edition provides a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketi…

Edition
7th. ed
ISBN/ISSN
9781292092614
Collation
xxxvi, 724 pages : colour illustrations ; 27 cm
Series Title
-
Call Number
658.802 FIL m