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Moral dan etika kepemimpinan : merupakan landasan ke arah kepemimpinan yang b…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9799762537
- Collation
- x, 83 p. : ill. ; 21 cm.
- Series Title
- -
- Call Number
- 658.400 959 8 Suj m
Consumer-brand relationships: insights for theory and practice
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business re…
- Edition
- -
- ISBN/ISSN
- 9780415783132
- Collation
- xxvi, 424 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8343 FET c
Fluid Mechanics with Engineering Applications
Abstrak Belum Tersedia
- Edition
- 10th Ed
- ISBN/ISSN
- 9780071121965
- Collation
- xxv, 790 p. : ill. (some col.) ; 24 cm
- Series Title
- -
- Call Number
- 620.106 Fin f
Managerial accounting
Guides students through managerial accounting. This title identifies the three functions managers must perform within their organisations' plan operations, control activities, and make decisions and explains what accounting information is necessary for these functions, how to collect it, and how to interpret it.
- Edition
- 16th. Ed
- ISBN/ISSN
- 9781260153132
- Collation
- XXXII, 784 pages : color illustrations ; 29 cm
- Series Title
- -
- Call Number
- 658.1511 GAR m
Digital marketing : a practical approach
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purel…
- Edition
- 3rd ed
- ISBN/ISSN
- 9781138039568
- Collation
- XXV-326 pages : ouc. ill. en coul. ; 25 cm.
- Series Title
- -
- Call Number
- 658.872 CHA d
Dinamika Struktur Pelat II
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9786029924312
- Collation
- xvi, 216 p. ; 23 cm
- Series Title
- -
- Call Number
- 624.1 Ali d
Advanced accounting
Building upon previous editions of Advanced Accounting, author Debra C. Jeter continues to deliver a balanced and detailed approach to the conceptual and technical aspects of advanced accounting. This new and enhanced edition features more in-depth information about international accounting, the upcoming globalization of accounting standards, changes with FASB's, and the latest developments and…
- Edition
- 5th ed.
- ISBN/ISSN
- 9781118022290
- Collation
- xviii, 1054 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 657.046 JET a
Management
With a renewed focus on skills and careers, the new edition of this bestselling text can help better prepare your students to enter the job market. Management, 14th Edition, Global Edition, vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples, cases, and hands-on exercises, students will see and experience management in acti…
- Edition
- 14th Ed
- ISBN/ISSN
- 9781292215839
- Collation
- 723 pages : illustrations, maps ; 28 cm
- Series Title
- -
- Call Number
- 658
Financial accounting : IFRS Edition 3rd. ed.
While there is growing interest in IFRS within the US, interest outside the US has exploded. Weygandt's third edition of Financial Accounting: IFRS highlights the integration of more US GAAP rules, a desired feature as more foreign companies find the United States to be their largest market.
- Edition
- 3rd ed
- ISBN/ISSN
- 9781118978085
- Collation
- xiv, 761 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 657 Wey f
Fundamentals of power electronics
Fundamentals of Power Electronics, Second Edition, is an up-to-date and authoritative text and reference book on power electronics. This new edition retains the original objective and philosophy of focusing on the fundamental principles, models, and technical requirements needed for designing practical power electronic systems while adding a wealth of new material. Improved features of this new…
- Edition
- 2nd ed
- ISBN/ISSN
- 9781475705591
- Collation
- xxi, 883 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 621.317 ERI f
Corporate communication: a guide to theory & practice
Retaining the practicality and strong theoretical approach of the previous edition, the new fourth edition of this market-leading text has been updated to include topics such as the new media environment, CSR standards and corporate citizenship
- Edition
- 4th ed
- ISBN/ISSN
- 9781446274941
- Collation
- xxi, 294 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.45 COR c
Services marketing : people, technology, strategy
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…
- Edition
- 8th Ed
- ISBN/ISSN
- 9781944659004
- Collation
- XVII, 783 pages : illus ; 29 cm
- Series Title
- -
- Call Number
- 658.8 WIR s
Customer satisfaction planning : ensuring product quality and safety within y…
Customer Satisfaction Planning: Ensuring Product Quality and Safety Within Your MRP/ERP Systems presents a progressive, cost-cutting efficiency system that builds on material requirement planning (MRP) and enterprise resource planning (ERP) to facilitate improved customer satisfaction. The book illustrates how shifting the focus from inventory replenishment to customer service results in a bett…
- Edition
- -
- ISBN/ISSN
- 9781420083811
- Collation
- vii, 107 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.812 HIR c
Marketing management
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing …
- Edition
- 15, Global edition
- ISBN/ISSN
- 9781292092621
- Collation
- I36 pages : colour illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Kot m
Services marketing: concepts, strategies, & cases
Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the b…
- Edition
- 4th ed.
- ISBN/ISSN
- 9781439039397
- Collation
- xv, 461 p. : ill. ; 27 cm.
- Series Title
- -
- Call Number
- 658.8 HOF s
Marketing Communications: A European Perspective
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
- Edition
- 5th Ed
- ISBN/ISSN
- 9780273773245
- Collation
- xxi, 615 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.802 Pel m
Research Methods For Business : A Skill Building Approach
Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining th…
- Edition
- 8th ed. (Asia Edition)
- ISBN/ISSN
- 9781119683537
- Collation
- xxv, 396 hal : ilus ; 25 cm
- Series Title
- -
- Call Number
- 650.072 BOU r
Business communication today
Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing. With a strong focus on mobile integration, th…
- Edition
- 14th Ed
- ISBN/ISSN
- 9781292215402
- Collation
- 1 online resource (704 pages)
- Series Title
- -
- Call Number
- 658.45 BOV b
Effective Small Business Management: An Entrepreneurial Approach
Abstrak Belum Tersedia
- Edition
- 8th
- ISBN/ISSN
- 013196870X
- Collation
- xvi, 832 p. : ill., plans ; 29 cm
- Series Title
- -
- Call Number
- 658.022 Sca e
Effective small business management : an entrepreneurial approach
Discover how to successfully launch and manage a small business. Open your mind to the possibilities, challenges, and rewards of becoming a small business owner with "Effective Small Business Management." This text provides readers with the tools they need in order to launch and manage a small business. This edition features new and current examples, updated information on ethics and social res…
- Edition
- 10th Ed
- ISBN/ISSN
- 9780132157469
- Collation
- xv, 871 pages : illustrations ; 29 cm
- Series Title
- -
- Call Number
- 658.022 SCA e
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