This book was originally translated into English in 1963. Since that time, it has been used in xeroxed form as a training course text at the International Institute of Seismology and Earthquake Engineering (IISEE) in Tokyo. In the ten years since the HSEE was founded under the joint sponsorship of UNESCO and the Japanese government, it has provided intensive training for more than 250 students …
Resiliensi X Inovasi mengungkap mengapa banyak inovasi gagal, bukan karena kurang ide cemerlang, tetapi karena perjalanan inovasi penuh tantangan dan hanya sedikit yang cukup resilient untuk bertahan. Buku ini menunjukkan bahwa kegigihan, komitmen untuk tumbuh, dan emosi positif adalah modal utama agar ide dapat melewati penolakan, kegagalan, dan ketidakpastian. Melalui uraian reflekti dan prak…
In The Workforce Scorecard, Huselid, Becker, and Beatty introduce a management and metrics system that identifies the behaviors, competencies, and mindset and culture required for workforce success, and measures how these dimensions impact the bottom line." "For managers who want to turn practices into strategic results and HR professionals who want to quantify the value they create, The Workfo…
Offers a module structure that allows instructors to focus on specific skills and provides flexibility for short courses and different teaching approaches
Until now, books addressing Halal issues have focused on helping Muslim consumers decide what to eat and what to avoid among products currently on the marketplace. There was no resource that the food industry could refer to that provided the guidelines necessary to meet the Halal requirements of Muslim consumers in the U.S. and abroad. Halal Food Production answers this need by summarizing t…
Buku Manajemen Pangan Organik merupakan panduan komprehensif yang membahas konsep, prinsip, dan praktik pengelolaan pangan organik dari hulu ke hilir. Buku ini diawali dengan sejarah pertanian organik di berbagai negara, termasuk perkembangan di Indonesia, serta peran tokoh pionir yang menginisiasi gerakan organik. Pembaca akan diperkenalkan pada prinsip-prinsip dasar pertanian organik seperti …
Buku ”Pengaruh Beban Ledakan (Blast Load) Terhadap Perilaku Dinamik Pelat Lantai dan Pelat Atap Bangunan” disusun dengan tujuan agar pembaca dapat memahami perancangan pelat lantai dan pelat atap bangunan akibat beban ledakan. Buku ini memberikan ilustrasi yang cukup sederhana untuk merancang pelat lantai dan pelat atap bangunan. Berbagai jenis beban ledakan setempat dijelaskan secara rin…
Buku Dinamika Struktur dan Aplikasinya dengan Software Mathematica disusun sebagai buku ajar yang ditujukan bagi mahasiswa Teknik Sipil dan Teknik Mesin, khususnya yang sedang mempelajari mata kuliah Dinamika Struktur. Buku ini berperan sebagai panduan komprehensif dalam memahami dasar teori, pemodelan, analisis, dan desain sistem vibrasi dengan bantuan software Mathematica sebagai alat bantu m…
Research Methods for Business, 9th Edition explains the principles and practices of using a systematic, organized research approach, facilitating the development of effective solutions to business challenges. Designed to help students view research from the perspective of management, this leading textbook guides readers through the entire business research process while fostering a deeper under…
Horngren’s Cost Accounting expertly demonstrates how cost accounting can help managers make good decisions. Guided by the theme of “different costs for different purposes,” this acclaimed text positions cost accounting as a tool for business strategy, rather than just a set of procedures. Its balance of modern and traditional coverage blends technical skills with the values and behaviors …
"Management Control Systems" helps students to develop the insight and analytical skills required of today's managers. Students uncover how real-world managers design, implement, and use planning and control systems to implement business strategies. The 12th edition builds on the strengths of prior editions by offering a rich diversity of cases balanced with current content and research.
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing int…
Dengan membaca buku ini, Anda serasa diajak melakukan "strategy safary" menelusuri jejak demi jejak MarkPlus dan Co dalam membangun strategi perusahaan. Anda akan mengikuti bahwa MarkPlus dan Co selalu melihat dan mencermati bagaimana lingkungan bisnis berubah, dan bagaimana strategi disusun ulang untuk merespons berbagai perubahan tersebut. Bagi Anda para praktisi bisnis, model-model strategi …
Forget the tired argument about "old" versus "new" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and the new economies. The scarcity o…
So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any succe…
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