“Saya yakin, buku yang berisi Model Kehidupan 4.0 ini bisa bermanfaat untuk kita semua. Selamat Ulang Tahun, Pak Guru.” —Anak Agung Gede Ngurah Puspayoga Menteri Koperasi dan Usaha Kecil Menengah Republik Indonesia “Membaca pemikiran dan buku-buku Pak Hermawan, kita merasa lebih gampang dalam memahaminya karena ada alur sistematis dan gamblang.” —Arief Yahya Menteri Pariwisata Re…
Asia adalah wilayah dengan jumlah penduduk paling padat, mencapai 60% populasi dunia. Kawasan ini telah menyediakan pasar yang sangat menguntungkan bagi banyak perusahaan, besar maupun kecil, dari semua jenis industri. Ekonomi internet di Asia Tenggara diperkirakan akan tumbuh 6,5 kali dari US31 miliar pada 2015 menjadi US197 miliar pada 2025. Dalam buku ini, Bapak Pemasaran Modern, Profesor…
Pesatnya perkembangan teknologi saat ini tidak bisa dibantah lagi. Teknologi dengan sendirinya menjadi sebuah kebutuhan dasar dalam kehidupan sehari-hari. Perangkat teknologi yang sangat memenuhi kategori ini adalah perangkat mobile. Mulai dari ponsel, komputer jinjing, smartphone, sampai komputer tablet. Rasanya tidak ada seorang pun yang bisa hidup tanpa memiliki salah satu, atau bahkan s…
This book examines the theoretical and practical aspects of ethical dilemmas in qualitative research. To many researchers, `ethics' has been associated with following ethical guidelines and gaining ethics approval from academic bodies. However, the complexities of researching private lives and placing accounts in the public arena increasingly raise ethical issues which are not easily solved by …
With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e., consumers' values and desires) sides of markets. A proliferation of global brands from developed and emerging economies brings diverse cultures to a consumer population that is also growing culturally diver…
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines establi…
Sarah J. Tracy.
TheSecond EditionofQualitative Online Interviewsby Janet Salmons provides researchers the guidance they need to extend the reach of their studies beyond physical boundaries. Focusing on designing, conducting, and assessing data drawn from online interviews as well as from observations, materials, and artifacts collected online, the book emphasizes the use of in-depth interviews in qualitative r…
The amount of multimedia data available every day is enormous and is growing at an exponential rate, creating a great need for new and more efficient approaches for large scale multimedia search. This book addresses that need, covering the area of multimedia retrieval and placing a special emphasis on scalability. It reports the recent works in large scale multimedia search, including research …
Big data management is one of the major challenges facing business, industry, and not-for-profit organizations. Data sets such as customer transactions for a mega-retailer, weather patterns monitored by meteorologists, or social network activity can quickly outpace the capacity of traditional data management tools. If you need to develop or manage big data solutions, you'll appreciate how these…
Python is the preferred programming language for data scientists and combines the best features of Matlab, Mathematica, and R into libraries specific to data analysis and visualization. Python for Data Science For Dummies shows you how to take advantage of Python programming to acquire, organize, process, and analyze large amounts of information and use basic statistics concepts to identify tre…
The Python Data Science Handbook provides a reference to the breadth of computational and statistical methods that are central to data-intensive science, research, and discovery. People with a programming background who want to use Python effectively for data science tasks will learn how to face a variety of problems: e.g., how can I read this data format into my script? How can I manipulate, t…
For undergraduate and graduate International Business courses An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students …
Teach students to maximize their use of mobile devices, make the most of online tools for collaboration and communication, and fully utilize today's Internet capabilities with the latest edition of DISCOVERING COMPUTERS 2018. Introductory computing students see how technology skills assist in employment and advancing their careers. This edition highlights today's most current technology trends …
A cultural bridge was needed in order to live peacefully in diversity. For thousands of years up to now the archipelago of Nusantara have been visitied by various traditions from the East and The West, viewed as wonderful and moving reunion of old friends.