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Marketing an Introduction : Global Edition 15th Ed.
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated a…
- Edition
- 15 Ed
- ISBN/ISSN
- 9781292433103
- Collation
- 701 p. : Ill. ; 28 cm.
- Series Title
- -
- Call Number
- 658.8 ARM m
Principles of Marketing 19 Ed.
Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers…
- Edition
- 19th Ed.
- ISBN/ISSN
- 9781292449364
- Collation
- 768 p. : Ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8 KOT p
Principles of marketing : global edition.
Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework
- Edition
- 16th. Ed
- ISBN/ISSN
- 9781292092485
- Collation
- 731 pages : illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8 KOT p
Principles of Marketing
Abstrak Belum Tersedia
- Edition
- 12th ed
- ISBN/ISSN
- 136132375
- Collation
- xxxiv, 557, [99] p. : ill. (chiefly col.) ; index
- Series Title
- -
- Call Number
- 658.8 Kot p
Principles of Marketing
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal…
- Edition
- 13th ed.
- ISBN/ISSN
- 9780137006694
- Collation
- xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cm
- Series Title
- -
- Call Number
- 658.8 Kot p
Principles of Marketing
Abstrak Belum Tersedia
- Edition
- 11th
- ISBN/ISSN
- 131968793
- Collation
- xx, 611, [A-33, C-3, R-28, G-10, I-20]p. : ill. (c
- Series Title
- -
- Call Number
- 658.8 Kot p
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