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Advertising and promotion: an integrated marketing communications perspective…
Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, ma…
- Edition
- 13th.ed
- ISBN/ISSN
- 9781266090608
- Collation
- xxxi, 759, G-12, E-35, N-12, S-12 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 659.1 BEl a
Integrated advertising, promotion, and marketing communications
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals
- Edition
- 8th. ed (Global Edition)
- ISBN/ISSN
- 9781292222691
- Collation
- 508 pages : ill. ; 28 cm
- Series Title
- -
- Call Number
- 659.1 Clo i
Marketing Communications : fame, influencers and agility 9th. ed
Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learni…
- Edition
- 9th. Ed.
- ISBN/ISSN
- 9781292400327
- Collation
- xxvii, 628 p. : colour illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.802 FIL m
Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate …
- Edition
- 7th
- ISBN/ISSN
- 9780073255965
- Collation
- xxvi, 820 p. : col. ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 659.1 Bel a
Introduction to advertising and promotion : an integrated marketing communica…
Abstrak Belum Tersedia
- Edition
- 3rd ed
- ISBN/ISSN
- 9780256136968
- Collation
- xxii, 762 p. : ill. (som col.), col. maps ; 29 cm.
- Series Title
- -
- Call Number
- 659.1 Bel i
10 secrets of time management for salespeople : gain the competitive edge and…
The typical salesperson today is overwhelmed, trapped in a chaotic, pressure-filled environment with too much to do and not enough time to do it. Salespeople need help! This book provides it. Dave Kahle contends that smart time management is not about cramming more activity into each hour; but about achieving greater results in that hour. The content has been honed in hundreds of seminars and r…
- Edition
- -
- ISBN/ISSN
- 1564146308
- Collation
- 1 online resource (219 pages) : illustrations
- Series Title
- -
- Call Number
- 658.85 Kah t
Marketing communications : discovery, creation and conversations
This edition provides a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketi…
- Edition
- 7th. ed
- ISBN/ISSN
- 9781292092614
- Collation
- xxxvi, 724 pages : colour illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.802 FIL m
Managing Corporate Social Responsibility: A Communication Approach
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9781444336450
- Collation
- xii, 180 p. : ill. ; 25 cm
- Series Title
- -
- Call Number
- 658.408 Coo m
Manual for the Preparation of Industrial Feasibility Studies: Newly Revised d…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9211062691
- Collation
- xii, 386 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.21 Beh m
Prinsip - Prinsip Pokok Periklanan dalam Perspektif Global
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789793925943
- Collation
- xiv, 401 p. : ill. ; 23 cm
- Series Title
- -
- Call Number
- 659.1 Lee p
Integrated Marketing Communications in Advertising and Promotion
Abstrak Belum Tersedia
- Edition
- 7th
- ISBN/ISSN
- 324408080
- Collation
- xx, 629 p. : col ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 658.82 Shi i
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