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Found 12 from your keywords: subject="Marketing Management"
cover
Hearing the Voice of the Market: Menyimak Suara Pasar
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Zaltman, GeraldBarabba, Vincent P.

Buku Hearing the Voice of the Market (dengan sub-judul: Memenangkan Persaingan Lewat Pemanfaatan Informasi Pasar Secara Kreatif) membahas strategi tentang bagaimana perusahaan dapat memenangkan kompetisi bisnis dengan cara menggunakan data riset pasar secara inovatif. Buku ini menyajikan konsep dan metodologi yang memungkinkan manajer di semua tingkat organisasi untuk menggunakan informasi p…

Edition
-
ISBN/ISSN
979-605-544-9
Collation
424 halaman : Ilustrasi ; 23 cm
Series Title
-
Call Number
658.83 BAR m
cover
Marketing management
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Keller, Kevin Lane.Kotler, Philip.Chernev, Alexander

Marketing management gives you the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic exa…

Edition
17th ed
ISBN/ISSN
9781292462714
Collation
551 pages : illustrations (chiefly colour) ; 28 cm
Series Title
-
Call Number
658.8 Kot m
cover
Marketing 7.0 : a guide for thinking marketers in the age of AI
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Kotler, Philip.Kartajaya, HermawanSetiawan, Iwan

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI) Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augme…

Edition
-
ISBN/ISSN
9781394329861
Collation
v, 234 Seiten : Illustrationen, Diagramme
Series Title
-
Call Number
658.8 Kot m
cover
The marketing imagination
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Levitt, Theodore,

Buku The Marketing Imagination karya Theodore Levitt menegaskan bahwa inti dari keberhasilan bisnis terletak pada imajinasi pemasaran, yaitu kemampuan untuk memahami, merespons, dan memecahkan masalah pelanggan secara kreatif. Levitt berargumen bahwa tujuan mendasar dari suatu bisnis bukanlah sekadar membuat produk atau mencari laba, melainkan menciptakan dan mempertahankan pelanggan. Buku ini…

Edition
New, expanded ed.
ISBN/ISSN
9780029191804
Collation
xxv, 238 p. : ill. ; 25 cm.
Series Title
-
Call Number
658.8 LEV m
cover
Principles of Marketing 19 Ed.
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Kotler, PhilipArmstrong, GaryBalasubramanian, Sridhar

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers…

Edition
19th Ed.
ISBN/ISSN
9781292449364
Collation
768 p. : Ill. ; 24 cm.
Series Title
-
Call Number
658.8 KOT p
cover
Marketing Management
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Keller, Kevin LaneKotler, PhilipChernev, Alexander

The world of marketing is changing every day and in order for you to have a competitive edge, you need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing manag…

Edition
16 th. Ed.
ISBN/ISSN
9781292404813
Collation
605 p. : ill.; 28 cm.
Series Title
-
Call Number
658.8 KOT m
cover
Mengoptimalkan Blog dan Social Media untuk Small Business
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Oroh, Fary SJ

Perkembangan teknologi terutama Internet tidak hanya menyentuh seseorang secara pribadi, namun juga dunia bisnis. Dewasa ini, rata-rata bisnis, terutama usaha kecil, sudah lumayan akrab dengan Internet. Dunia maya menjadi wahana untuk mendekatkan perusahaan dengan pelanggan. Sayang, sejauh ini belum banyak usaha kecil yang memanfaatkan dunia maya dengan optimal. Beberapa aspek, seperti blog d…

Edition
-
ISBN/ISSN
9786020015668
Collation
xx, 157 p. : ill. ; 21 cm
Series Title
-
Call Number
650.028 5 ORO m
cover
Marketing Management: An Asian Perspective
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Kotler, Philip ... [et al.]Keller, Kevin Lane.Ang, Swee Hoon.Leong, Siew Meng.Tan, Chin Tiong.

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Edition
4th
ISBN/ISSN
131982621
Collation
xxxiii, 830 p. : ill. (some col.) ; 27,5 cm
Series Title
-
Call Number
658.802 Mar
cover
Power of Marketing: Practitioner Perspectives in Asia, The
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Ma\'arif, Nelly Nailatie

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9789796914456
Collation
xl, 324p, ill.; 26 cm
Series Title
-
Call Number
658.8 Ma' p
cover
How to Market Kid's Product
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Haryanto, Jony OktavianFajarwati, Diana

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9789790611931
Collation
x, 102p, ill.; 24 cm
Series Title
-
Call Number
658.8 Har h
cover
Manajemen Pemasaran: Dasar, Konsep, dan Strategi
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Assauri, Sofjan

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
979421115X
Collation
x, 450p. : ill. ; 20 cm
Series Title
-
Call Number
658.8 Ass m
cover
F Marketing: Optimalkan Personal Image dan Product Branding Anda
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Satvika, Pitra

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9786028496155
Collation
111 p. ; 21 cm
Series Title
-
Call Number
658.84 Sat f