The McGraw-Hill 36-hour marketing course

The "McGraw-Hill 36-Hour Course" series offers a structured crash course on business and marketing principles. For digital strategy, The McGraw-Hill 36-Hour Course: Online Marketing by Lorrie Thomas is the go-to guide, featuring actionable steps, core strategies, and an optional online exam to earn a certificate of achievement.

Principles Of Marketing

Edition

-

ISBN/ISSN

0137016646

Collation

xxiv, 676; ilus:23cm.

Series Title

-

Call Number

658.8 KOT p

Principles of Marketing

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The new market leaders: who's winning and how in the battle for customers

Managers are finding it hard to attract and retain customers in the on-line economy. Fresh models are needed to determine what it takes to prosper when customers are the most precious resource. This book does just that by examining the unorthodox companies dominating the market and revolutionizing business. Fred Wiersema explains why traditional methods, such as size of the company or total sal…

36 Kasus Pemasaran Asli Indonesia

"36 Kasus Pemasaran Asli Indonesia" adalah buku bisnis populer karya Hermawan Kartajaya (Bapak Marketing Indonesia) bersama Ari Satriyo Wibowo dan Ventura Elisawati. Buku ini membedah strategi, taktik, dan siasat jitu berbagai merek lokal dalam memenangkan persaingan pasar melalui permainan persepsi.Buku ini menyajikan studi kasus nyata mengenai perusahaan-perusahaan di Indonesia, menggabungkan…

Marketing Research: A Strucuture for Decision Making

Edition

-

ISBN/ISSN

020100205

Collation

xxii, 628; 24cm.

Series Title

-

Call Number

658.8 BRO m

Marketing

Continues a tradition of leading the market with content presented in a conversational student-oriented style. This text is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program

The bank marketing handbook

The document describes a practical marketing handbook series for community bankers published by the ABA. The series consists of 6 units that provide templates and best practices for developing a marketing plan, conducting market research, implementing relationship marketing and sales techniques, integrating marketing communications, using e-marketing, and launching new products. The units range…

Integrated Advertising, Promotion and Marketing Communications

ntegrated Advertising, Promotion, and Marketing Communicationsspeaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more s…

Marketing moves : a new approach to profits, growth, and renewal

Forget the tired argument about "old" versus "new" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and the new economies. The scarcity o…

Digital marketing : using new technologies to get closer to your customers

So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any succe…

International Marketing

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Digital Gila Marketing

Buku ini hadir untuk membimbing Anda melalui hutan teknologi yang terus berkembang serta memberikan pencerahan tentang strategi pemasaran yang dapat Anda manfaatkan dalam era digital ini. Baca setiap bab dengan saksama, ikuti latihan-latihan praktis, dan jadikan buku ini sebagai acuan pribadi Anda dalam mencapai keunggulan pemasaran digital. Hadirnya buku ini diharapkan tidak hanya memberi Anda…

Strategies and Tools for Corporate Blogging

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, t…

Consumer Insight: How to Use Data and Market Research to Get Closer to Your C…

Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing wh…

Marketing In Crisis

Edition

-

ISBN/ISSN

9789792244359

Collation

ix, 206 hlm. : ilus. ; 22 cm.

Series Title

-

Call Number

658.8 KAS m

Cara Kaya dari Dunia Maya : 3 Langkah Mudah Berbisnis di Internet

Edition

-

ISBN/ISSN

978-979-29-1419-1

Collation

xiv, 114 hlm.: ilus.; 14 x 21 cm.

Series Title

-

Call Number

004.678 NUR c

Marketing Communications

Marketing Communications blends inspired examples with wide-ranging theories and applications to provide a complete introduction to this popular subject. Drawing on years of experience in both industry and academia, John Egan provides a fresh approach backed with numerous industry examples. All aspects of modern Marketing Communications are covered, including 'Communications Theory', 'Advertisi…

Principles of Advertising & IMC

"Principles of Advertising and IMC, 2/e" by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advert…

Integrated Advertising, Promotion, and Marketing Communications 9 Ed.

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The…