Digital marketing : using new technologies to get closer to your customers

So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any succe…

Cara Kaya dari Dunia Maya : 3 Langkah Mudah Berbisnis di Internet

Edition

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ISBN/ISSN

978-979-29-1419-1

Collation

xiv, 114 hlm.: ilus.; 14 x 21 cm.

Series Title

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Call Number

004.678 NUR c

Social Media Marketing

Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.

Digital marketing : a practical approach

As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purel…