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Business Communication: Building Critical Skills 3rd. Ed
A unique approach to a hands-on course, written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounde…
- Edition
- 3rd. Ed
- ISBN/ISSN
- 9780073261409
- Collation
- xxvi, 559 p. : ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 651.7 Loc b
Encyclopedia of Communication Theory, Book 2
With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories. This is the first resource to summarize, in one place, the diversity of theory in the communication field.
- Edition
- -
- ISBN/ISSN
- 9781412959377
- Collation
- lxviii, 1105 p. ; 26 cm
- Series Title
- -
- Call Number
- 302.203 Lit e
Encyclopedia of Communication Theory, Book 1
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9781412959377
- Collation
- lxviii, 1105 p. ; 26 cm
- Series Title
- -
- Call Number
- 302.203 Lit e
Marketing Communications
Marketing Communications blends inspired examples with wide-ranging theories and applications to provide a complete introduction to this popular subject. Drawing on years of experience in both industry and academia, John Egan provides a fresh approach backed with numerous industry examples. All aspects of modern Marketing Communications are covered, including 'Communications Theory', 'Advertisi…
- Edition
- -
- ISBN/ISSN
- 9781844801213
- Collation
- xxii, 467 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.802 Ega m
Integrated Advertising, Promotion, and Marketing Communications 9 Ed.
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The…
- Edition
- 9th Ed.
- ISBN/ISSN
- 9781292411217
- Collation
- 470 p. ; 27 cm.
- Series Title
- -
- Call Number
- 659.1 CLO i
The Interpersonal Communication Book (13th.ed)
Updated in its 13th edition, Joseph Devito's The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication. This thirteenth edition prese…
- Edition
- 13th Ed
- ISBN/ISSN
- 9780205251988
- Collation
- xxviii, 400 p. : col. ill. ; 27,5 cm
- Series Title
- -
- Call Number
- 302.2 Dev i
The Interpersonal Communication Book (12th.ed)
The Interpersonal Communication Bookprovides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and the “dark side” of interpersonal communication.
- Edition
- 12th Ed
- ISBN/ISSN
- 97898880080678
- Collation
- xxiv, 388 p. : col. ill. ; 28 cm.
- Series Title
- -
- Call Number
- 302.2 Dev i
The Interpersonal Communication Book (11th.ed)
This text provides a highly interactive presentation of the theory, research, and skills of interpersonal communication, with strong, integrated discussions of diversity, ethics, workplace issues, and technology. Recognized for its ability to help students understand the crucial connection between theory and practice, this eleventh edition presents a comprehensive view of the theory and researc…
- Edition
- 11th.ed
- ISBN/ISSN
- 0-205-47288-5
- Collation
- xxv, 404 p. : col. ill. ; 28 cm.
- Series Title
- -
- Call Number
- 302.2 Dev i
The Interpersonal Communication Book (16th.ed)
The Interpersonal Communication Book provides in-depth coverage of interpersonal communication, blending theory and research with practical skills. Author Joseph DeVito utilizes the concept of choice as the philosophical foundation of his narrative, emphasizing how the choices individuals make influence their relationships and the effectiveness of their messages. The 16th Edition incorporates c…
- Edition
- 16th.ed
- ISBN/ISSN
- 9781292439556
- Collation
- 1 online resource : illustrations (colour)
- Series Title
- -
- Call Number
- 302.2 DEV i
Business Communication: 2025 Release ISE
Business Communication supports the high standard of business communication that is critical in today’s fast-paced and interconnected workplace. The text’s foundation is its rhetorical approach, underscoring in every chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively…
- Edition
- -
- ISBN/ISSN
- 9781265148348
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 651.7 LOC b
Advertising and promotion: an integrated marketing communications perspective…
Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, ma…
- Edition
- 13th.ed
- ISBN/ISSN
- 9781266090608
- Collation
- xxxi, 759, G-12, E-35, N-12, S-12 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 659.1 BEl a
Introducing Communication Theory: Analysis and Application 4th Ed
Abstrak Belum Tersedia
- Edition
- 4th Ed
- ISBN/ISSN
- 9780071276344
- Collation
- xxix, 533 [G:13, R:36, I: 23] p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 003.54 Wes i
Cross Cultural Communication
Buku Cross-Cultural Communication secara umum mengulas komunikasi antara individu atau kelompok dengan latar belakang budaya yang berbeda, mencakup bahasa, norma sosial, gaya hidup, dan nilai-nilai yang unik. Tujuannya adalah untuk membantu pembaca memahami dan mengelola perbedaan budaya agar dapat berkomunikasi secara efektif dalam konteks global.
- Edition
- Book 1
- ISBN/ISSN
- 9786233840934
- Collation
- xiv, 186; ilus: 22,5 cm.
- Series Title
- Understanding Language and Culture For Global Communcation and Interactions
- Call Number
- 302.224 IWY c
Corporate communication 8th.ed
Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations highlight the strategies companies have used to stay ahead. Students have the opportunity to participate in real-world decisions that man…
- Edition
- 8th Ed.
- ISBN/ISSN
- 9781265092252
- Collation
- xxii, 262 p. .; 23 cm.
- Series Title
- -
- Call Number
- 658.45 ARG c
Pengantar Studi (Ilmu) Komunikasi : Komunikasi sebagai Kegiatan ; Komunikasi …
Dalam kehidupan ini nyaris seperti pepatah “Tiada hari tanpa komunikasi.” Komunikasi itu ibarat makanan yang menyertai hidup kita. Tanpa komunikasi hidup menjadi sepi tiada arti. Bahkan komunikasi sudah menjadi kebutuhan pokok, seperti halnya makanan. Melalui komunikasi, pesan disampaikan kepada orang lain dengan tujuan agar orang mengerti, memahami, dan menyadari tentang sesuatu. Kemudian…
- Edition
- -
- ISBN/ISSN
- 9786024227432
- Collation
- x, 261 hal. ; 23 cm.
- Series Title
- -
- Call Number
- 302.2 PAN p
Teori Komunikasi Massa McQuail. Buku 2
Abstrak Belum Tersedia
- Edition
- 6th Ed
- ISBN/ISSN
- 9786028555333
- Collation
- xiv, 318 [G:10, R:48, I:10] p, ill.; 26 cm
- Series Title
- -
- Call Number
- 302.2 Mcq t
Teori Komunikasi Massa McQuail. Buku 1
Abstrak Belum Tersedia
- Edition
- 6th Ed
- ISBN/ISSN
- 9786028555326
- Collation
- x, 304 [G: 18, R:50, I:8] p, ill.; 25 cm
- Series Title
- -
- Call Number
- 302.2 Mcq t
Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan Publik, dan Ilmu Sosial…
5ejak diperkcnalkan di Indonesia pada 1970-an, pendckatan kualitatif dalam penclilian terus berkembang dan mcndapatkan tempat yang semestinya dalam dunia penclitian di Indonesia. Metode dan berbagai pcrmasalahan di lapangan yang mengiringi implementasi desain penelitian tersebut juga terus bertambah dan beragam. Buku ini mengetengahkan semua hal yang berkaitan dengan pendekatan kualitatif da…
- Edition
- -
- ISBN/ISSN
- 9789793925882
- Collation
- xviii, 356 p. : ill. ; 23 cm
- Series Title
- -
- Call Number
- 001.42 BUN p
Business Communication: Building Critical Skills 4th Ed
There is a strong workplace activity orientation (hands-on) emphasis in this business communications textbook, to help students connect what they learn to what they do or will do on the job. The fourth edition features new end-of-unit case studies, revised exercises and problems, and service-learning exercises
- Edition
- 4th Ed
- ISBN/ISSN
- 978-0-07-128024-2
- Collation
- xxviii, 576 p. : col. ill. ; 27 cm
- Series Title
- -
- Call Number
- 651.7 Loc b
Introducing communication theory : analysis and application 6th Ed
Introducing Communication Theory: Analysis and Application , focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive reading and study experience which gui…
- Edition
- 6th Ed
- ISBN/ISSN
- 9781259922138
- Collation
- xxix, 565, 39, 20 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 003.54 WES i
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