On Becoming A Customer-Centric Company

Edition

-

ISBN/ISSN

9799849128

Collation

xii, 282 hlm.

Series Title

-

Call Number

658.812 MAD a

Hearing the Voice of the Market: Menyimak Suara Pasar

Buku Hearing the Voice of the Market (dengan sub-judul: Memenangkan Persaingan Lewat Pemanfaatan Informasi Pasar Secara Kreatif) membahas strategi tentang bagaimana perusahaan dapat memenangkan kompetisi bisnis dengan cara menggunakan data riset pasar secara inovatif. Buku ini menyajikan konsep dan metodologi yang memungkinkan manajer di semua tingkat organisasi untuk menggunakan informasi p…

How to Write a Marketing Plan (terjemahan Indonesia: Cara Menyusun Rencana Pe…

Buku ini memberikan panduan langkah demi langkah dalam menyusun rencana pemasaran yang efektif dan aplikatif. Pembahasan mencakup audit pemasaran, analisis situasi, segmentasi pasar, analisis SWOT, penetapan tujuan pemasaran, penyusunan strategi dan rencana tindakan, pengelolaan anggaran, program distribusi, promosi, hingga penyajian dan evaluasi rencana pemasaran. Disertai contoh-contoh prakti…

Marketing management

Marketing management gives you the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic exa…

Marketing 7.0 : a guide for thinking marketers in the age of AI

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI) Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augme…

Strategic Customer Alliances=Strategi Kemitraan Pelanggan: cara memenangkan. …

Buku ini membahas pergeseran paradigma dari transaksi penjualan tradisional menuju pembentukan kemitraan strategis jangka panjang dengan pelanggan utama (Key Account Management). Ken Burnett menjelaskan pentingnya mengidentifikasi, memenangkan, dan memelihara hubungan aliansi dengan pelanggan kunci guna menciptakan nilai tambah bagi kedua belah pihak. Melalui pendekatan praktis, buku ini mem…

The marketing imagination

Buku The Marketing Imagination karya Theodore Levitt menegaskan bahwa inti dari keberhasilan bisnis terletak pada imajinasi pemasaran, yaitu kemampuan untuk memahami, merespons, dan memecahkan masalah pelanggan secara kreatif. Levitt berargumen bahwa tujuan mendasar dari suatu bisnis bukanlah sekadar membuat produk atau mencari laba, melainkan menciptakan dan mempertahankan pelanggan. Buku ini…

The fortune at the bottom of the pyramid

Buku "The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits" karya C.K. Prahalad mengajukan paradigma baru dalam penanggulangan kemiskinan global. Prahalad berpendapat bahwa sekitar empat miliar jiwa penduduk dunia yang berada di tingkat ekonomi terbawah (Bottom of the Pyramid atau BOP)—dengan pendapatan kurang dari $2 per hari—tidak seharusnya dipandang semata-mata …

The McGraw-Hill 36-hour marketing course

The "McGraw-Hill 36-Hour Course" series offers a structured crash course on business and marketing principles. For digital strategy, The McGraw-Hill 36-Hour Course: Online Marketing by Lorrie Thomas is the go-to guide, featuring actionable steps, core strategies, and an optional online exam to earn a certificate of achievement.

Principles Of Marketing

Edition

-

ISBN/ISSN

0137016646

Collation

xxiv, 676; ilus:23cm.

Series Title

-

Call Number

658.8 KOT p

Principles of Marketing

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The new market leaders: who's winning and how in the battle for customers

Managers are finding it hard to attract and retain customers in the on-line economy. Fresh models are needed to determine what it takes to prosper when customers are the most precious resource. This book does just that by examining the unorthodox companies dominating the market and revolutionizing business. Fred Wiersema explains why traditional methods, such as size of the company or total sal…

36 Kasus Pemasaran Asli Indonesia

"36 Kasus Pemasaran Asli Indonesia" adalah buku bisnis populer karya Hermawan Kartajaya (Bapak Marketing Indonesia) bersama Ari Satriyo Wibowo dan Ventura Elisawati. Buku ini membedah strategi, taktik, dan siasat jitu berbagai merek lokal dalam memenangkan persaingan pasar melalui permainan persepsi.Buku ini menyajikan studi kasus nyata mengenai perusahaan-perusahaan di Indonesia, menggabungkan…

Marketing Research: A Strucuture for Decision Making

Edition

-

ISBN/ISSN

020100205

Collation

xxii, 628; 24cm.

Series Title

-

Call Number

658.8 BRO m

Marketing

Continues a tradition of leading the market with content presented in a conversational student-oriented style. This text is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program

The bank marketing handbook

The document describes a practical marketing handbook series for community bankers published by the ABA. The series consists of 6 units that provide templates and best practices for developing a marketing plan, conducting market research, implementing relationship marketing and sales techniques, integrating marketing communications, using e-marketing, and launching new products. The units range…

Integrated Advertising, Promotion and Marketing Communications

ntegrated Advertising, Promotion, and Marketing Communicationsspeaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more s…

Marketing moves : a new approach to profits, growth, and renewal

Forget the tired argument about "old" versus "new" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and the new economies. The scarcity o…

Digital marketing : using new technologies to get closer to your customers

So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any succe…

International Marketing

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