Metode riset akuntansi terapan : Cara mudah bagaimana memahami metode riset, sehingga pembuatan skripsi dan tesis bidang akuntansi bukanlah sesuatu yang sulit untuk dikerjakan
Fungsi public relations ( PR ) dewasa inidipandang semakin penting dalam rangka menunjang keberhasilan bisnis perusahaan-perusahaan modrn. Bahkan, di pelbagai korporasi besar, fungsi public relations atau komunikasi perusahaan umumnya diletakkan pada level strategis dalam struktur organisasi sejajar dengan fungsi - fungsi lain seperti marketing, keuangan atau SDM. Namun demikian, dalam prakt…
"In the second edition of 'Customer Relationship Management: Concepts and Technologies', Francis Buttle has written the definitive CRM text book. Highly recommended for those seeking an unbiased and comprehensive understanding of CRM from strategy to technology. Buy it, read it, and refer to it often to stay on track for a successful CRM endeavor!" Bob Thompson, CEO, CustomerThink Corp. "Fr…
Perkembangan teknologi informasi yang luar biasa, membuat sebuah berita terkini dapat menyeberangi samudra dan melintasi benua dalam hitungan detik. Dalam kondisi seperti ini, keterampilan dan kepiawaan humas dalam mengolah data yang masuk dan mengemasnya dalam sebuah paket dengan tujuan tertentu, menjadikannya berada pada posisi strategis dan vital dalam dunia bisnis. Buku ini mencoba menghadi…
Era globalisasi yang ditandai dengan semakin meningkatnya persaingan tenaga kerja, menuntut setiap profesi untuk mengasah diri bukan hanya dari segi pengetahuan dan keterampilan, tetapi juga dalam hal komunikasi dan pergaulan. Aspek-aspek tersebut menjadikan setiap individu memiliki nilai tambah yang pada akhirnya membentuk “brand” diri yang mampu bersaing dalam dunia kerja. Buku Brand Your…
Abstrak Belum Tersedia
Abstrak Belum Tersedia
Abstrak Belum Tersedia
Abstrak Belum Tersedia
Abstrak Belum Tersedia
Human Resource Management provides readers with the daily tools and skills they need to function as successful managers--in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms such as LinkedIn and cloud computing. The Fifteenth Edition …
This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and applica…
Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework
Abstrak Belum Tersedia
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal…
Abstrak Belum Tersedia
Abstrak Belum Tersedia
In its fifth edition, 'Digital marketing' (previously 'Internrt marketing') provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. 'Digital marketing' links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students unders…
The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.
The Second Edition of Intermediate Accounting: IFRS Edition, by Donald E. Kieso, Jerry J. Weygandt, and Terry D. Warfield, provides the tools global accounting students need to understand what IFRS is and how it is applied in practice. The emphasis on fair value, the proper accounting for financial instruments, and the new developments related to leasing, revenue recognition, and financial stat…