Era globalisasi yang ditandai dengan semakin meningkatnya persaingan tenaga kerja, menuntut setiap profesi untuk mengasah diri bukan hanya dari segi pengetahuan dan keterampilan, tetapi juga dalam hal komunikasi dan pergaulan. Aspek-aspek tersebut menjadikan setiap individu memiliki nilai tambah yang pada akhirnya membentuk “brand” diri yang mampu bersaing dalam dunia kerja. Buku Brand Your…
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Abstrak Belum Tersedia
Abstrak Belum Tersedia
Abstrak Belum Tersedia
Abstrak Belum Tersedia
Human Resource Management provides readers with the daily tools and skills they need to function as successful managers--in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms such as LinkedIn and cloud computing. The Fifteenth Edition …
This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and applica…
Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework
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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal…
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Abstrak Belum Tersedia
Abstrak Belum Tersedia
In its fifth edition, 'Digital marketing' (previously 'Internrt marketing') provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. 'Digital marketing' links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students unders…
The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.
The Second Edition of Intermediate Accounting: IFRS Edition, by Donald E. Kieso, Jerry J. Weygandt, and Terry D. Warfield, provides the tools global accounting students need to understand what IFRS is and how it is applied in practice. The emphasis on fair value, the proper accounting for financial instruments, and the new developments related to leasing, revenue recognition, and financial stat…
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Offering a unique approach in the field, this book presents the principles of accounting from a corporate perspective. This provides readers with a real-world understanding of the concepts. It starts with a discussion of real financial statements first, clearly showing how they communicate the financing, operation, and investing activities of a business. The book then helps readers gain the ski…
Now in its Fourth Edition, Kimmel, Weygandt, and Kieso's "Financial Accounting: Tools for Business Decision Making" has been tested and approved in the classroom. Whether you measure classroom success by improved grades, students who are better prepared for the Intermediate course and their future careers, or by student evaluations at the end of the semester, "Financial Accounting" delivers rea…