36 Kasus Pemasaran Asli Indonesia

"36 Kasus Pemasaran Asli Indonesia" adalah buku bisnis populer karya Hermawan Kartajaya (Bapak Marketing Indonesia) bersama Ari Satriyo Wibowo dan Ventura Elisawati. Buku ini membedah strategi, taktik, dan siasat jitu berbagai merek lokal dalam memenangkan persaingan pasar melalui permainan persepsi.Buku ini menyajikan studi kasus nyata mengenai perusahaan-perusahaan di Indonesia, menggabungkan…

The One Minute Manager

offers a way for you to succeed sooner with less stress in changing times both at work and at home. Based on the original book that helped millions of people around the world in organizations large and small, this new version of the classic story deals with a new world. The book will help you find meaning in your work and inspire you to discover new ways to help your organization adapt and pr…

Misteri DNA

Gen dalam tubuh manusia dapat dinyalakan atau dipadamkan seperti sakelar ON-OFF pada tombol lampu. Manusia ternyata dapat menyalakan gen yang baik, dan memadamkan gen yang buruk sesuai kebutuhannya. Manusia tersusun dari banyak sel, dan di dalam sel tertulis kode rahasia yang luar biasa banyaknya. Penguraian seluruh kode DNA manusia masih berlangsung dan diperkirakan kita akan bisa memahami gam…

Another Quality Used Book: Advanced Managerial Accounting

Advanced Managerial Accounting by Robert P. Magee is a seminal 1986 textbook (ISBN 978-0060441623) exploring cost variance monitoring, investment evaluation, and performance incentives. Finding quality used copies typically requires searching specialized academic book platforms and global online retailers

Dasar-Dasar Pembelanjaan Perusahaan

Buku ini memberikan dasar pengetahuan mengenai aspek pengelolaan keuangan atau sebagai pintu gerbang untuk memasuki pengetahuan mengenai dasar ilmu keuangan perusahaan, meski buku ini termasuk buku lama akan tetapi materinya cukup komplit untuk memberikan fondasi kepada seseorang untuk memperdalam bidang finansial

Strategic Supply Chain Management

Strategic Supply Chain Management by Shoshanah Cohen and Joseph Roussel is a highly regarded business reference that outlines "the five disciplines for top performance". It demonstrates how to align supply chain strategies directly with a company's competitive differentiation rather than treating operations as a generic back-office function.

Marketing Research: A Strucuture for Decision Making

Edition

-

ISBN/ISSN

020100205

Collation

xxii, 628; 24cm.

Series Title

-

Call Number

658.8 BRO m

Strategic Business Letters and E-mail

E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl Lindsell-Roberts offers practical advice on writing messages guaranteed to get results. Drawing on her experience leading writing workshops for Fortune 500 c…

Winners Never Cheat

Jika seseorang berkata bahwa bisnis tidak dapat dilakukan secara etis, berikan kepadanya buku karya Jon Huntsman. Siapa itu Jon Huntsman? Ia hanyalah seseorang yang mulai dari nol, dan membangun bisnis kelas dunia yang membuatnya masuk daftar Forbes sebagai orang terkaya di Amerika Serikat. Buku ini adalah tentang bagaimana Anda mendengarkan kompas moral Anda. Tentang bagaimana Anda mem-bentuk …

Kiat Mengembangkan Diri

Buku Kiat Mengembangkan Diri (judul asli: A Manager's Guide to Self-Development) karya Mike Pedler, John Burgoyne, dan Tom Boydell adalah pedoman praktis yang menyoroti pentingnya belajar dari pengalaman untuk menjadi manajer atau pemimpin yang lebih efektif. Buku ini memandang pengembangan diri sebagai proses yang dilakukan sendiri secara proaktif, dengan fokus pada beberapa prinsip utama:Bela…

The Organization of The Future

Edition

-

ISBN/ISSN

9792003800

Collation

xiv, 468; 23cm.

Series Title

-

Call Number

658.406 FRA t

The Eleven Commandments Of 21st Century Management

Respected analyst Matthew Kiernan offers his Eleven Commandments of 21st Century Management, a collection of visionary strategies that executives can use to foster the mix of constant creativity and lightning-swift implementation that will enable their companies to prosper. Business leaders will find guidelines for creating new sources of profit, discovering hidden assets, empowering employees,…

Crafting & executing strategy: the quest for competitive advantage: concepts …

Crafting & Executing Strategy The Quest for Competitive Advantage: Concepts & Cases has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated, and contains conceptually balanced, mainstream treatment of the latest developments in theory and practice, including the clearest presentation…

International business: the challenges of globalization

For courses in international business. Cultural focus helps students understand key concepts in international business International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framewo…

Marketing

Continues a tradition of leading the market with content presented in a conversational student-oriented style. This text is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program

Operations and supply chain management for MBAs

The enthusiasm of the users of this MBA-oriented book has been greatly rewarding for us, and we thank them for their comments, suggestions, criticism, and support. Although the book is not the massive seller that an undergraduate textbook can become, it is clear that there is, as we felt, a need for a solely MBA-level text. The book was originally written because of the express need we felt in …

Corporate finance

A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results. Emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the working of a small number of integrated and powerf…

Global business

This book has significantly upgraded the knowledge base, introduced a new and diverse set of cases, and drawn directly from the author's consulting experience. A series of new "big picture" topics never discussed earlier in previous edition. They include corporate social irresponsibility., deglobalization, ESG, geopolitics, illiberal democracy, socially responsible investment, trade war, and ta…

Business analytics: descriptive, predictive, prescriptive

MindTap for Camm/Cochran/Fry/Ohlmann's Business Analytics, 4th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. This best-selling e…

Supply chain management: a logistics perspective

Using a reader-friendly style and straightforward, interesting approach, Supply Chain Management: a Logistics Perspective, blends logistics theory with practical applications. The latest content highlights emerging issues, technology developments, and global changes in the constantly evolving field of supply chain management today