Sociocultural aspects of ethnic conflicts in Kalijodo, a fishermen's slum village in Jakarta.
Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learni…
Apa yang membedakan seorang penjual yang hebat dari seorang penjual yang biasa-biasa saja? Pelatih penjualan berpengalaman Craig Christensen, Sean Frontz, dan Dennis Susa menunjukkan bahwa perbedaan tersebut terletak pada kadar keinginan membantu pelanggan meraih sukses dan pada keterampilan membantu pelanggan membuat keputusan yang tepat. Dengan menggunakan cara berpikir yang dilengkapi den…
The fully updated and revised third edition of this widely used text provides a comprehensive survey of leading perspectives in the field including an entirely new chapter on Realism by Jack Donnelly. The introduction explains the nature of theory and the reasons for studying international relations in a theoretically informed way. The nine chapters which follow--written by leading scholars in …
Guides students through managerial accounting. This title identifies the three functions managers must perform within their organisations' plan operations, control activities, and make decisions and explains what accounting information is necessary for these functions, how to collect it, and how to interpret it.
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…
For the introductory or undergraduate information systems course required of all business majors across a variety of schools, colleges, and universities. This text is focused on What business students need to know about MIS. Contemporary, well written, and student-focused, this text provides the essentials of information systems that every business student needs to know. It has a variety of uni…
Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are develop…
International Human Resource Management is a critically engaging and student friendly textbook for International HRM modules at all levels, including the CIPD Level 7 Advanced International HRM module. Providing wide international coverage and incorporating a global strategy perspective, it offers a particular focus on cross-cultural, comparative and strategic HRM issues, with a strong emphasis…
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Employs a combination of text, readings, and cases to bring to life the business research on business challenges. This book offers insights on innovation management and market entries through several cases. It takes the perspective of the general manager at the product line, business unit, and corporate levels.
The Performance Prism takes a radically different look at performance measurement, and sets out explicitly to identify how managers can use measurement data to improve business performance.
Balakrishnan offers the perfect balance of the decision modeling process and the use of spreadsheets to set up and solve decision models. The third edition has been updated to reflect the latest version of Excel. Table of contents Chapter 1: Introduction to Managerial Decision Modeling Chapter 2: Linear Programming Models: Graphical and Computer Methods Chapter 3: Linear Programming Mode…
Buku Mekanika Tanah I Soal & Penyelasaian ini menyajikan teori singkap mengenai mekanika tanah dengan disertai banyak contoh soal dan cara penyelesaiannya. Banyaknya contoh soal dimaksudkan agar para pembaca, baik mahasiswa, konsultan, maupun dosen dapat dengan mudah mempelajarinya.
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The amount of multimedia data available every day is enormous and is growing at an exponential rate, creating a great need for new and more efficient approaches for large scale multimedia search. This book addresses that need, covering the area of multimedia retrieval and placing a special emphasis on scalability. It reports the recent works in large scale multimedia search, including research …
This edition provides a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketi…
Perkembangan teknologi informasi yang luar biasa, membuat sebuah berita terkini dapat menyeberangi samudra dan melintasi benua dalam hitungan detik. Dalam kondisi seperti ini, keterampilan dan kepiawaan humas dalam mengolah data yang masuk dan mengemasnya dalam sebuah paket dengan tujuan tertentu, menjadikannya berada pada posisi strategis dan vital dalam dunia bisnis. Buku ini mencoba menghadi…
This volume focuses on advances in research methodology in an interdisciplinary field framed by discourses of identity and interculturality. It includes a range of qualitative studies: studies of interaction, narrative studies, conversation analysis, ethnographic studies, postcolonial studies and critical discourse studies, and emphasizes the role of discourse and power in all studies of identi…
Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contex…