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Services marketing : people, technology, strategy
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…
- Edition
- 8th Ed
- ISBN/ISSN
- 9781944659004
- Collation
- XVII, 783 pages : illus ; 29 cm
- Series Title
- -
- Call Number
- 658.8 WIR s
Information systems today : managing in the digital world
For the introductory or undergraduate information systems course required of all business majors across a variety of schools, colleges, and universities. This text is focused on What business students need to know about MIS. Contemporary, well written, and student-focused, this text provides the essentials of information systems that every business student needs to know. It has a variety of uni…
- Edition
- 6th Ed
- ISBN/ISSN
- 9781292098067
- Collation
- 570 pages : colour illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.4038011 VAL i
Transnational management : text, cases, and readings in cross-border management
Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are develop…
- Edition
- -
- ISBN/ISSN
- 9780256141382
- Collation
- x, 880 pages : illustrations, maps ; 24 cm
- Series Title
- -
- Call Number
- 658.049 Bar t
International human resource management
International Human Resource Management is a critically engaging and student friendly textbook for International HRM modules at all levels, including the CIPD Level 7 Advanced International HRM module. Providing wide international coverage and incorporating a global strategy perspective, it offers a particular focus on cross-cultural, comparative and strategic HRM issues, with a strong emphasis…
- Edition
- 4th Ed
- ISBN/ISSN
- 9781843983750
- Collation
- xvi, 511 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.3 BRE i
Strategic Management of Technology and Innovation
Abstrak Belum Tersedia
- Edition
- 5th Ed
- ISBN/ISSN
- 9780071263290
- Collation
- xiii, 1264 p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 658.514 Bur s
Strategic Management of Technology and Innovation
Employs a combination of text, readings, and cases to bring to life the business research on business challenges. This book offers insights on innovation management and market entries through several cases. It takes the perspective of the general manager at the product line, business unit, and corporate levels.
- Edition
- 4 ed
- ISBN/ISSN
- 0072536950
- Collation
- Boston
- Series Title
- -
- Call Number
- 658.514 BUR s
The performance prism : the scorecard for measuring and managing business suc…
The Performance Prism takes a radically different look at performance measurement, and sets out explicitly to identify how managers can use measurement data to improve business performance.
- Edition
- -
- ISBN/ISSN
- 0273653342
- Collation
- xv, 393 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.4013 NEE t
Managerial decision modeling with spreadsheets
Balakrishnan offers the perfect balance of the decision modeling process and the use of spreadsheets to set up and solve decision models. The third edition has been updated to reflect the latest version of Excel. Table of contents Chapter 1: Introduction to Managerial Decision Modeling Chapter 2: Linear Programming Models: Graphical and Computer Methods Chapter 3: Linear Programming Mode…
- Edition
- 3rd Ed
- ISBN/ISSN
- 9780132969444
- Collation
- XX, 588 S. : Ill., graf. Darst. ; 28 cm.
- Series Title
- -
- Call Number
- 658.403 2 Bal m
Mekanika tanah 1 soal dan penyelesaian
Buku Mekanika Tanah I Soal & Penyelasaian ini menyajikan teori singkap mengenai mekanika tanah dengan disertai banyak contoh soal dan cara penyelesaiannya. Banyaknya contoh soal dimaksudkan agar para pembaca, baik mahasiswa, konsultan, maupun dosen dapat dengan mudah mempelajarinya.
- Edition
- -
- ISBN/ISSN
- 9786023862146
- Collation
- xi, 274 p, ; bib.; 21 cm
- Series Title
- -
- Call Number
- 624.151 36 Har m
Pendidikan kewarganegaraan untuk perguruan tinggi
Abstrak Belum Tersedia
- Edition
- Cet. 1
- ISBN/ISSN
- 9786026470027
- Collation
- xii, 326 hal ; 24 cm
- Series Title
- -
- Call Number
- 323.6 DIR p
Big data analytics for large-scale multimedia search
The amount of multimedia data available every day is enormous and is growing at an exponential rate, creating a great need for new and more efficient approaches for large scale multimedia search. This book addresses that need, covering the area of multimedia retrieval and placing a special emphasis on scalability. It reports the recent works in large scale multimedia search, including research …
- Edition
- -
- ISBN/ISSN
- 9781119376972
- Collation
- 1 online resource
- Series Title
- -
- Call Number
- 005.7 BIG
Marketing communications : discovery, creation and conversations
This edition provides a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketi…
- Edition
- 7th. ed
- ISBN/ISSN
- 9781292092614
- Collation
- xxxvi, 724 pages : colour illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.802 FIL m
Manajemen public relations : strategi menjadi humas profesional
Perkembangan teknologi informasi yang luar biasa, membuat sebuah berita terkini dapat menyeberangi samudra dan melintasi benua dalam hitungan detik. Dalam kondisi seperti ini, keterampilan dan kepiawaan humas dalam mengolah data yang masuk dan mengemasnya dalam sebuah paket dengan tujuan tertentu, menjadikannya berada pada posisi strategis dan vital dalam dunia bisnis. Buku ini mencoba menghadi…
- Edition
- -
- ISBN/ISSN
- 9789791486361
- Collation
- xviii, 361 hlm. ; 23 cm.
- Series Title
- -
- Call Number
- 659.2 MOR m
Researching identity and interculturality
This volume focuses on advances in research methodology in an interdisciplinary field framed by discourses of identity and interculturality. It includes a range of qualitative studies: studies of interaction, narrative studies, conversation analysis, ethnographic studies, postcolonial studies and critical discourse studies, and emphasizes the role of discourse and power in all studies of identi…
- Edition
- -
- ISBN/ISSN
- 9780415739122
- Collation
- 252 pages
- Series Title
- -
- Call Number
- 370.117 Der r
Grounded theory : a practical guide for management, business and market resea…
Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contex…
- Edition
- -
- ISBN/ISSN
- 9780761966838
- Collation
- VII, 186 S : graph. Darst ; 24 cm
- Series Title
- -
- Call Number
- 300.723 Gou g
Research methods in international relations
This book guides you through the entirety of the research process in International Relations, from selecting a research question and reviewing the literature to field research and writing up. Covering both qualitative and quantitative methods in IR, it offers a balanced assessment of the key methodological debates and research methods within the discipline.
- Edition
- -
- ISBN/ISSN
- 9781446286050
- Collation
- x, 189 pages ; 25 cm
- Series Title
- -
- Call Number
- 327.072 1 Lam r
AJAX and PHP: Building Responsive Web Applications. Enhance the User Experien…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9781904811825
- Collation
- iv, 273 p. : ill. 25 cm
- Series Title
- -
- Call Number
- 005.133 AJA
Beginning PHP and PostgreSQL E-Commerce: From Novice to Professional
The first book to show readers how to create a complete e-commerce driven website using two of the most popular open source technologies, PHP and PostgreSQL
- Edition
- -
- ISBN/ISSN
- 9781590596487
- Collation
- xxii, 616 p. : ill. ; 25 cm
- Series Title
- -
- Call Number
- 005.276 2 Dar b
Accounting
Abstrak Belum Tersedia
- Edition
- 8th Ed
- ISBN/ISSN
- 9780136093428
- Collation
- xxviii, 1216, [A-34, B-6, C-12, G-16, I-5] p. : co
- Series Title
- -
- Call Number
- 657 Hor a
Akuntansi Keuangan: International Financial Reporting Standards - IFRS, Jilid 1
Buku yang telah direvisi atau disesuaikan sepenuhnya terhadap International Financial Reporting Standards (IFRS) ini merupakan Edisi Global dari buku Akuntansi Keuangan. Buku Akuntansi Keuangan ini akan membantu Anda memahami dan menguasai konsep-konsep kunci siklus akuntansi dengan segera demi meningkatkan keberhasilan dan retensi di kemudian hari. Buku ini juga lebih relevan bagi para mahasis…
- Edition
- 8th Ed
- ISBN/ISSN
- 9786022410928
- Collation
- xxxv, 536 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 657 Aku
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