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Found 1 from your keywords: author="Chernev, Alexander"
cover
Marketing Management
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Keller, Kevin LaneKotler, PhilipChernev, Alexander

The world of marketing is changing every day and in order for you to have a competitive edge, you need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing manag…

Edition
16 th. Ed.
ISBN/ISSN
9781292404813
Collation
605 p. : ill.; 28 cm.
Series Title
-
Call Number
658.8 KOT m