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Found 2 from your keywords: author="Chernev, Alexander"
cover
Marketing management
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Keller, Kevin Lane.Kotler, Philip.Chernev, Alexander

Marketing management gives you the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic exa…

Edition
17th ed
ISBN/ISSN
9781292462714
Collation
551 pages : illustrations (chiefly colour) ; 28 cm
Series Title
-
Call Number
658.8 Kot m
cover
Marketing Management
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Keller, Kevin LaneKotler, PhilipChernev, Alexander

The world of marketing is changing every day and in order for you to have a competitive edge, you need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing manag…

Edition
16 th. Ed.
ISBN/ISSN
9781292404813
Collation
605 p. : ill.; 28 cm.
Series Title
-
Call Number
658.8 KOT m