Essentials of strategic management : the quest for competitive advantage

Essentials of Strategic Management, by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For ye…

Green Management Strategy In Sustainable Development

Dalam wujud menyukseskan Sustainable Development Goals (SDGs), Indonesia menetapkan ekonomi hijau (green economy) sebagai strategi utama transformasi ekonomi dalam jangka menengah panjang. Maka dari itu, perlu adanya perubahan konsep dalam berbisnis yang mendukung lingkungan hidup yang berkelanjutan. Sebagai jawaban dari perubahan konsep berbisnis ini, Green Management memiliki pengertian komit…

The pillars of high performance: 4 kunci penting menuju perusahaan yang sehat…

Edition

-

ISBN/ISSN

9789797987237

Collation

xxvi, 429 p. ; 23 cm.

Series Title

-

Call Number

658.406 LIG p

Managerial economics and business strategy

This ninth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic…

Building Entrepreneurial Organization Membangun Organisasi perusahaan yang En…

Dalam dunia organisasi, salah satu hal penting untuk dipikirkan dan dilakukan adalah bagaimana memajukan organisasi agar mampu terus bertahan dan berkembang? Salah satu hal penting yang harus dilakukan ketika seorang menjadi pimpinan organisasi, adalah berusaha mentransformasi agar organisasi bisa bersifat entrepreneurial . Buku ini disusun oleh penulis yang merupakan praktisi yang berpengalam…

Strategic corporate communication in the digital age

Strategic Corporate Communication in the Digital Ageexplores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners

Digital Marketing Strategy: An Integrated Approach To Online Marketing 3rd. ed

Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.…

Digital marketing strategy: an integrated approach to online marketing

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user…

Gaining and sustaining competitive advantage

For MBA-level courses in Strategic Management.This text is designed to show students how to put theory into practice.

Competitive strategy dynamics

The complexity and dynamism of modern industries and businesses has exposed shortcomings in the strategy tools currently in widespread use. Senior management is in urgent need of a practical, fact-based, but rigorous approach for understanding how their organizations function, interact with competitors and their market place, and deliver performance over time. The Strategy Dynamics approach off…

Strategic leadership : top executives and their effects on organizations

A thorough, in-depth treatment of strategic leadership that highlights knowledge creation and practical insight. The authors have been at the forefront of research and writing in this field; this book represents a compilation and creative extension of their own and others research on top executives. This brief one-color text is appropriate for MBA strategy courses or as a supplement to various …

The network challenge : strategy, profit, and risk in an interlinked world

While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises and opportunities. Here, more than 50 leading thinkers in business and many other disciplines take on the challenge of understanding, managing, and leveraging networks.

Corporate Strategy : A Resource - Based Approach

Topics include: Resources and Rents; Introduction to corporate strategy; Scale and scope with an industry; business strategy and industry analysis; diversified expansion; organizational limits to firm scope; managing multi business corporation; creating corporate advantage; corporate governance and corporate transformation: the dynamics of corporate strategy.

Advanced marketing strategy : phenomena, analysis, and decisions

This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketin…

Strategic management : a competitive advantage approach, concepts and cases

A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. Th…

The power of strategy innovation : a new way of linking creativity and strate…

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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concept…

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Gaining and Sustaiing Competitive Advantage

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Managerial Economics and Business Strategy

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Modern Competitive Strategy

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