Crafting & Executing Strategy The Quest for Competitive Advantage: Concepts & Cases has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated, and contains conceptually balanced, mainstream treatment of the latest developments in theory and practice, including the clearest presentation…
Essentials of Strategic Management, by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For ye…
Abstrak Belum Tersedia
Abstrak Belum Tersedia