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Consumer-brand relationships: insights for theory and practice
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business re…
- Edition
- -
- ISBN/ISSN
- 9780415783132
- Collation
- xxvi, 424 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.8343 FET c
Relationship Selling
Abstrak Belum Tersedia
- Edition
- 2nd
- ISBN/ISSN
- 007110108X
- Collation
- xxvii, 446 p. : col. ill. ; 25,5 cm
- Series Title
- -
- Call Number
- 658.85 Joh r
Prinsip - Prinsip Pokok Periklanan dalam Perspektif Global
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789793925943
- Collation
- xiv, 401 p. : ill. ; 23 cm
- Series Title
- -
- Call Number
- 659.1 Lee p
Customer Experience Management: A Revolutionary Approach to Connecting with Y…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780471237747
- Collation
- xiv, 242 p. : ill. ; 23,5 cm
- Series Title
- -
- Call Number
- 658.812 Sch c
Managing Customer Relationships: A Strategic Framework
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 978047148590X
- Collation
- xi, 516 p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 658.812 Pep m
Customer Relationship Management: How to Turn a Good Business into a Great One!
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 978185418119X
- Collation
- 230 p. : ill. ; 22 cm
- Series Title
- -
- Call Number
- 658.812 Rob c
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