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Found 6 from your keywords: subject="Product management"
cover
Essentials of New Product Management
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Glen L. UrbanJohn R. HauserNikhilesh Dholakia

Buku Essentials of New Product Management menyajikan kerangka kerja sistematis mengenai perencanaan, pengembangan, dan pengelolaan produk baru dalam bisnis. Glen L. Urban, John R. Hauser, dan Nikhilesh Dholakia menguraikan setiap tahapan daur hidup pengembangan produk, mulai dari identifikasi peluang pasar, pemunculan dan penyaringan ide, perancangan konsep, hingga pengujian pasar (market testi…

Edition
-
ISBN/ISSN
9780132865845
Collation
x, 340 pages : illustrations ; 24 cm
Series Title
-
Call Number
658.575 GLE e
cover
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Keller, Kevin LaneSwaminathan, Vanitha

Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.

Edition
Fifth edition.
ISBN/ISSN
9781292314969
Collation
xxx, 591 pages; illustrations (chiefly color); 29
Series Title
-
Call Number
658.827 Kel s
cover
Brand activation : implementing the real drivers of sales and profit
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McKay, AlexBrown, GrahamSkalberg, Neale

Reinvent your approach to customer acquisition - understanding the real drivers of sales and profit. The concept of 'brand activation' has become an overused buzzword in the sales and marketing world. The term is bandied about as a catch-all to define anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insight…

Edition
-
ISBN/ISSN
9780994429308
Collation
pages
Series Title
-
Call Number
658.81 MCK b
cover
Product Management
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Lehmann, Donald RWiner, Russell S

Abstrak Belum Tersedia

Edition
4th
ISBN/ISSN
71238328
Collation
xvi, 494 p. : ill. ; 23,5 cm.
Series Title
-
Call Number
658.56 Leh p
cover
New Food Product Development: From Concept to Marketplace
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Fuller, Gordon W.

Abstrak Belum Tersedia

Edition
3rd Ed
ISBN/ISSN
9781439818657
Collation
xix, 472 p. : ill. ; 25 cm.
Series Title
-
Call Number
664.006 88 Ful n
cover
Leading the Starbucks way : 5 principles for connecting with your customers, …
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Michelli, Joseph A

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9780071801256
Collation
xi, 286 pages : illustrations ; 23 cm
Series Title
-
Call Number
658.409 2 Mic l