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Found 5 from your keywords: subject="Product management"
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.
- Edition
- Fifth edition.
- ISBN/ISSN
- 9781292314969
- Collation
- xxx, 591 pages; illustrations (chiefly color); 29
- Series Title
- -
- Call Number
- 658.827 Kel s
Brand activation : implementing the real drivers of sales and profit
Reinvent your approach to customer acquisition - understanding the real drivers of sales and profit. The concept of 'brand activation' has become an overused buzzword in the sales and marketing world. The term is bandied about as a catch-all to define anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insight…
- Edition
- -
- ISBN/ISSN
- 9780994429308
- Collation
- pages
- Series Title
- -
- Call Number
- 658.81 MCK b
Product Management
Abstrak Belum Tersedia
- Edition
- 4th
- ISBN/ISSN
- 71238328
- Collation
- xvi, 494 p. : ill. ; 23,5 cm.
- Series Title
- -
- Call Number
- 658.56 Leh p
New Food Product Development: From Concept to Marketplace
Abstrak Belum Tersedia
- Edition
- 3rd Ed
- ISBN/ISSN
- 9781439818657
- Collation
- xix, 472 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 664.006 88 Ful n
Leading the Starbucks way : 5 principles for connecting with your customers, …
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780071801256
- Collation
- xi, 286 pages : illustrations ; 23 cm
- Series Title
- -
- Call Number
- 658.409 2 Mic l
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