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Found 1 from your keywords: subject="Marketing - Managemen...
cover
Marketing management
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Keller, Kevin LaneKotler, Philip

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing …

Edition
15, Global edition
ISBN/ISSN
9781292092621
Collation
I36 pages : colour illustrations ; 28 cm
Series Title
-
Call Number
658.8 Kot m