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Found 15 from your keywords: subject="Electronic commerce"
cover
Digital marketing : using new technologies to get closer to your customers
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Rowan, Will

So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any succe…

Edition
-
ISBN/ISSN
9780585442983
Collation
x, 246 pages : illustrations ; 24 cm
Series Title
-
Call Number
658.840 285 ROW d
cover
Digital Marketing Strategy: An Integrated Approach To Online Marketing 3rd. ed
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Kingsnorth, Simon

Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.…

Edition
3rd. ed.
ISBN/ISSN
9781398605978
Collation
xvi, 399 pages : illustrations ; 25 cm
Series Title
-
Call Number
658.876 KIN d
cover
Konsep Elektronik Commerce (E-Commerce) dan Elektronik Business (E-Business):…
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Saragih, Hoga

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9786027523869
Collation
xii, 316 p. : ill. ; 21 cm
Series Title
-
Call Number
658.872 Sar k
cover
Digital marketing strategy: an integrated approach to online marketing
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Kingsnorth, Simon

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user…

Edition
2nd ed
ISBN/ISSN
9780749498085
Collation
xvii, 364 pages : illustrations ; 25 cm
Series Title
-
Call Number
658.872 KIN d
cover
Transformasi Ekonomi Berbasis Digital di Indonesia: Lahirnya Tren Baru Teknol…
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Adiningsih, Sri

Saat ini, ekonomi berbasis digital berkembang pesat, baik di dunia maupun di Indonesia. Perkembangan itu menimbulkan isu-isu penting, seperti sengketa ojek daring versus ojek tradisional, persoalan online retail versus offline retail, on-demand services, dan keamanan data pribadi. Buku ini memaparkan secara rinci perkembangan ekonomi berbasis digital di Indonesia, mulai dari e-commerce, fina…

Edition
-
ISBN/ISSN
9786020632858
Collation
xvi, 209p.: ill.; 23 cm
Series Title
-
Call Number
658.872 ADI t
cover
Beginning PHP and PostgreSQL E-Commerce: From Novice to Professional
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Bucica, MihaiDarie, CristianBalanescu, Emilian

The first book to show readers how to create a complete e-commerce driven website using two of the most popular open source technologies, PHP and PostgreSQL

Edition
-
ISBN/ISSN
9781590596487
Collation
xxii, 616 p. : ill. ; 25 cm
Series Title
-
Call Number
005.276 2 Dar b
cover
E-Commerce: Business, Technology, Society
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Laudon, Kenneth C.Traver, Carol Guercio

For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field.

Edition
8th Ed
ISBN/ISSN
9780273761297
Collation
xxxviii, 871 p. : ill. ; 26 cm
Series Title
-
Call Number
658.872 Lau e
cover
E-Commerce: Business, Technology, Society
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Laudon, Kenneth C.Traver, Carol Guercio.

The market-leading text for E-commerce. This comprehensive, market-leading text emphasises the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The ninth edition features updates to the text, data, figures, and tables based on the latest marketing and business int…

Edition
9th Ed
ISBN/ISSN
9780273779353
Collation
xxxix, 866 pages : ill. ; 25,5 cm
Series Title
-
Call Number
658.872 Lau e
cover
Marketing 4.0: Moving from Traditional to Digital
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Kotler, PhilipKartajaya, HermawanSetiawan, Iwan

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded …

Edition
-
ISBN/ISSN
9781119341208
Collation
xix, 184 pages ; 24 cm
Series Title
-
Call Number
658.8 KOT m
cover
Creating Business Advantage in the Information Age
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Applegate, Lynda M.Austin, Robert D.McFarlan, F. Warren.

Abstrak Belum Tersedia

Edition
1st.
ISBN/ISSN
0-07-122658-3
Collation
xvi, 412 p. : ill. ; 24 cm.
Series Title
-
Call Number
658.054 678 App c
cover
Introduction to E-Commerce
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Rayport, Jeffrey, F.Jaworski, Bernard J.

Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-co…

Edition
2nd.
ISBN/ISSN
0-07-123266-4
Collation
xxvii, 516 p. : ill. ; 26 cm.
Series Title
-
Call Number
658.84 Ray i
cover
Islamic E-Commerce Terapan: Tinjauan Hukum dan Praktek
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Billah, Mohd. MasumBashori, Ahmad Dumyathi

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9789675040276
Collation
xl, 248 p. : ill. ; 25 cm
Series Title
-
Call Number
382 92 Bil i
cover
Culture.com: Building Corporate Culture in the Connected Workplace
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Neuhauser, PegBender, RayStromberg, Kirk L.

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9780471645399
Collation
xxii, 359 p. : ill. ; 24 cm
Series Title
-
Call Number
658.4 Neu c
cover
Streetwise e-commerce : establish your online business, expand your reach, an…
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Risdahl, Aliza Sherman

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9781598691443
Collation
ix, 371 pages ; 24 cm
Series Title
-
Call Number
658.872 Ris s
cover
The mobile marketing revolution : how your brand can have a one-to-one conver…
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Alpert, Jed

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9780071788182
Collation
xv, 223 pages : illustrations, map ; 24 cm
Series Title
-
Call Number
658.872 Alp t