Offers a module structure that allows instructors to focus on specific skills and provides flexibility for short courses and different teaching approaches
This text focuses on specific skills and provides flexibility for short courses and different teaching approaches in business communication. It is founded in business communication fundamentals, but has a workplace activity orientation to help students connect what they learn to what they do
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, t…
A unique approach to a hands-on course, written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounde…
Business Communication supports the high standard of business communication that is critical in today’s fast-paced and interconnected workplace. The text’s foundation is its rhetorical approach, underscoring in every chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively…
There is a strong workplace activity orientation (hands-on) emphasis in this business communications textbook, to help students connect what they learn to what they do or will do on the job. The fourth edition features new end-of-unit case studies, revised exercises and problems, and service-learning exercises
Sometimes it is easy to generate charts and graphs that look fine to you, but don't clearly communicate the information that they represent. Knaflic's own knack for clarity will help you sharpen your message when using data in your business presentations. "Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the…
Business Communication supports the high standard of business communication that is relevant to today’s modernized workplace. While staying true to its tradition, the 13th edition vastly streamlines and updates the chapter content and organization, making the text more elegant and usable. The text’s foundation is its rhetorical approach, underscoring in each chapter the importance of analyz…
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Disiplin komunikasi perusahaan berkembang pesat dan masih banyak yang bisa diceritakan kepada pembaca tentang konsep dan fungsinya. Banyak orang terkadang keliru dalam memahami konsep dasar komunikasi perusahaan. Beberapa menyamakannya dengan hubungan masyarakat yang maju dan yang lain ingin menghubungkan komunikasi perusahaan dengan disiplin ilmu lain seperti: komunikasi perusahaan, komunikas…
This latest edition has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose
Retaining the practicality and strong theoretical approach of the previous edition, the new fourth edition of this market-leading text has been updated to include topics such as the new media environment, CSR standards and corporate citizenship
Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing. With a strong focus on mobile integration, th…
Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better po…
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