Business Research Methods: 2025 Release ISE

Business Research Methods offers a wealth of content designed to enhance the learning experience for both faculty and students. With comprehensive summaries aligned to learning objectives, the material is accessible and relevant. Multipurpose discussion questions invite lively classroom conversations, drawing on real-world business situations to deepen understanding. The appendices provide valu…

Interpersonal skills in organizations : 2025 release

Interpersonal Skills in Organizations by de Janasz, Dowd, and Schneider takes a fresh, thoughtful look at the key skills necessary for personal and managerial success in organizations today. Exploding with exercises, cases, and group activities, the book employs an experiential approach suitable for all student audiences. The book is organized into 4 distinct sections: Understanding Yourself; U…

Business Communication: 2025 Release ISE

Business Communication supports the high standard of business communication that is critical in today’s fast-paced and interconnected workplace. The text’s foundation is its rhetorical approach, underscoring in every chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively…

Advertising and promotion: an integrated marketing communications perspective…

Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, ma…

Managerial accounting (18th.ed)

For centuries, the lighthouse has provided guidance and safe passage for sailors. Similarly, Garrison/Noreen/Brewer has successfully guided millions of students through managerial accounting, lighting the way and helping them sail smoothly through the course. Decades ago, lighthouses were still being operated manually. In these days of digital transformation, lighthouses are run using automatic…

The Interpretation of Financial Statements

Benjamin Graham kerap disebut sebagai pakar investasi paling berpengaruh pada abad kedua puluh. Tak aneh jika dia menjadi guru bagi seorang Warren Buffet dan “investment guru” bagi para pelaku investasi. The Interpretation of Financial Statements adalah panduan abadi Graham untuk menafsirkan dan memahami laporan keuangan. Bersama kedua karyanya yang lain, The Intelligent Investor dan Sec…

How to Program With An Introduction to C++

Edition

8th Edition

ISBN/ISSN

9781292110974

Collation

1005; ilus: 23 cm.

Series Title

-

Call Number

005.133 PAU h

Consumer Behavior: Buying, Having, and Being (13th.ed)

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience - for you and your students.

Consumer Behavior: Buying, Having, and Being (9th.ed)

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Consumer Behavior : Buying, Having, and Being (10th.ed)

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences

Consumer Behavior: Buying, Having, and Being (12th.ed)

Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. …

Consumer Behavior: Buying, Having, and Being (7th.ed)

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Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both profession…

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