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This is PR: the realities of public relations
This volume introduces students to the world of public relations with a strong emphasis on the fundamentals, such as history and research, as well as the emerging issues, such as technology, ethics, and the international aspects of public relations. Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, 11E, International…
- Edition
- 11th ed.
- ISBN/ISSN
- 9781133307617
- Collation
- xiv, 369 p. : ill. ; 26 cm.
- Series Title
- Wadsworth series in mass communication and journalism
- Call Number
- 659.2 NEW t
Corporate communication 7th.ed
Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity…
- Edition
- 7th. ed
- ISBN/ISSN
- 9789814636193
- Collation
- xxii, 312 pages ; 23 cm
- Series Title
- -
- Call Number
- 658.45 Arg c
Becermin Lewat Tulisan
Dalam buku ini Mathilda menjelaskan dengan detail hal-hal apa saja yang perlu diperhatikan untuk membuat tulisan secara umum maupun tulisan yang ditujukan untuk keperluan-keperluan tertentu, misalnya membuat siaran pers. Khusus bagi orang yang berkecimpung dalam bidang hubungan masyarakat, Mathilda memberikan banyak contoh tulisannya yang membahas mengenai dunia public relations.
- Edition
- -
- ISBN/ISSN
- 9789792282993
- Collation
- xxvii, 174 p. : ill. ; 21 cm
- Series Title
- -
- Call Number
- 659.2 Bir b
Corporate social responsibility is not public relations: how to put CSR at th…
The world is at a tipping point – climate change, plastic pollution, bush fires, disappearing forests, a global pandemic and explosive conversations about diversity and inclusion. Now, more than ever, it is important for all types of businesses to have authentic Corporate Social Responsibility initiatives that are not a publicity spin. This book demonstrates that CSR is the future of business…
- Edition
- -
- ISBN/ISSN
- 9781911671428
- Collation
- viii, 216 pages ; 23 cm
- Series Title
- -
- Call Number
- 658.408 WAL c
Best Practice Humas (Public Relation) Bisnis dan Pemerintah : Manajemen Humas…
Sekarang ini, setiap orang harus mengomunikasikan dirinya agar eksistensi dan prestasinya dikenal orang lain. We should communicate ourself. Without communicate ourselves no one know us. If no one know us, we are nothing. Dunia pencitraan adalah keniscayaan dalam kehidupan sosial. Pencitraan adalah upaya mengenalkan diri kita termasuk karya-karya kita agar ter-sounding kepada dunia luar. Media…
- Edition
- Cet. 1
- ISBN/ISSN
- 9786232187801
- Collation
- xxiii, 568 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 659.2 KRI b
Public Relations Event : Membangun Image, Reputasi dan Mutual Understanding
Banyak cara membangun tujuan dari kegiatan public relations (PR), yaitu membangun citra, membangun reputasi, dan menciptakan mutual understanding. Event merupakan salah satu kegiatan yang dapat mewujudkan ketiga tujuan di atas. Di samping itu, event juga merupakan satu kegiatan yang dapat menjembatani antara perusahaan dan organisasi. Terutama di era digital kini, sudah tidak bisa dipungkiri ke…
- Edition
- -
- ISBN/ISSN
- 9786232189430
- Collation
- viii, 108 hlm. ; 21 cm.
- Series Title
- -
- Call Number
- 659.2 LES p
Riset Kualitatif Public Relations
Tentunya banyak peningkatan-peningkatan keilmuan dan perubahan yang terus up to date dengan berkembangnya paradigma pemikiran penelitian yang terus berkembang yang bukan hanya memandang dari satu bidang keilmuan saja, melainkan kombinasi dalam multidisiplin ilmu. Di dalam buku ini, penulis lebih memfokuskan penulisan pada riset penelitian PR dan juga bagaimana riset yang dilakukan dalam bentuk …
- Edition
- -
- ISBN/ISSN
- 9786237033318
- Collation
- xviii, 618 hal. ; 21 cm.
- Series Title
- -
- Call Number
- 659.207 2 GOR r
The Practice of Public Relations
Leads the reader through the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and, how to implement actual PR practice. This book is for courses in Introduction to Public Relations and Public Relations Practice, offered by Departments of Communication Studies, Journalism or Marketing
- Edition
- 10th.ed
- ISBN/ISSN
- 0-13-203862-5
- Collation
- xxix, 442 p. : ill. : col. ; 26 cm.
- Series Title
- -
- Call Number
- 659.2 Sei p
The Practice of Public Relations
Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook. The 12th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today’s world of public relations –including hea…
- Edition
- 13th ed
- ISBN/ISSN
- 9781292160054
- Collation
- 453 p. : ill. : col. ; 26 cm
- Series Title
- -
- Call Number
- 659.2 SEI p
Online Public Relations: A Practical Guide to Developing an Online Strategy i…
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.This thoroughly revised second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of so…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9780749449681
- Collation
- xiii, 274 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 659.202 854 678 Phi o
Public relations : strategies and tactics
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techn…
- Edition
- 11th Ed
- ISBN/ISSN
- 9781292056586
- Collation
- 624 pages : color illustrations ; 26 cm.
- Series Title
- -
- Call Number
- 659.2 Wil p
Public relations : strategies and tactics
Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues…
- Edition
- 6th ed
- ISBN/ISSN
- 9780321055552
- Collation
- xxiv, 584 p. : ill. (some col.) ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 Wil p
Crisis Communications: A Casebook Approach
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees,…
- Edition
- 5th Ed
- ISBN/ISSN
- 9781138923744
- Collation
- 1 online resource (xi, 424pages) : illustrations
- Series Title
- -
- Call Number
- 659.2 FEA c
Pengantar public relations kontemporer
Buku Pengantar Public Relations Kontemporer memberikan wawasan (insight) tentang konsep dan praktik di dunia kehumasan. Dilengkapi dengan studi kasus yang berfungsi untuk memberikan pendalaman pemahaman terhadap konsep yang dipaparkan. Public Relations (PR) adalah fungsi manajemen yang membangun dan mempertahankan hubungan yang baik dan bermanfaat antara organisasi dengan publik yang mempengaru…
- Edition
- Cet. 1
- ISBN/ISSN
- 9786024462369
- Collation
- xvi, 228 halaman : ilustrasi ; 24 cm
- Series Title
- -
- Call Number
- 659.2 SUW p
Manajemen Public Relation : Panduan Efektif Pengelolaan Hubungan Masyarakat
Public Relation (PR) merupakan seni menciptakan pengertian publik yang lebih baik sehingga dapat memperdalam kepercayaan publik terhadap suatu individu atau organisasi. PR memiliki posisi yang sangat penting dalam sebuah organisasi, terutama jika organisasi tersebut sering berinteraksi dengan masyarakat luas. Hal itu karena PR merupakan salah satu front liner penting dalam berkomunikasi dengan …
- Edition
- -
- ISBN/ISSN
- 9789790764934
- Collation
- 319p : il : 24cm
- Series Title
- -
- Call Number
- 659.2 MUK m
The Practice of Public Relations
Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis…
- Edition
- 11th Ed
- ISBN/ISSN
- 9780137058310
- Collation
- xxxi, 449 p. : ill. : col. ; 26 cm
- Series Title
- -
- Call Number
- 659.2 Sei p
Komunikasi: Komunikasi dan Hubungan Masyarakat
Komunikasi adalah kontak antarmanusia agar terjadi saling pengertian. Tanpa disadari, komunikasi adalah bagian penting yang tidak pernah lepas dari kehidupan manusia. Karena itu, kita perlu mengetahui bagaimana membangun komunikasi yang efektif. Saat ini, yaitu era komunikasi, banyak unsur dalam masyarakat, baik lembaga pemerintahan maupun perorangan yang menempatkan komunikasi sebagai unsur do…
- Edition
- -
- ISBN/ISSN
- 9789795260738
- Collation
- xvii, 211 p.; 20 cm
- Series Title
- -
- Call Number
- 302.2 Wid k
Corporate communication
Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in re…
- Edition
- 6th ed
- ISBN/ISSN
- 9780071326155
- Collation
- xx, 307 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.45 Arg c
Metode Penelitian Public Relations dan Komunikasi
Public Relations (PR) disebut juga dengan Hubungan Masyarakat (Humas) merupakan salah satu ilmu sosial yang membidangi komunikasi. PR bisa dikatakan relatif baru oleh karena itu pula metode penelitian yang khusus membahas mengenai PR pun masih sulit ditemukan. Sementara pakar komunikasi dan praktisi PR menyatakan tanpa melalui kegiatan riset, kita tidak akan sukses dan efektif dalam melaksanaka…
- Edition
- -
- ISBN/ISSN
- 9794219665
- Collation
- xxiii, 312 p. : ill. ; 21 cm
- Series Title
- -
- Call Number
- 659.2 Rus m
On Deadline: Managing Media Relations
Media relations professionals must know how to stay ahead of the game to be effective in today's complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Called "virtually an encyclopedia of media relations" by o…
- Edition
- 5th Ed
- ISBN/ISSN
- 9781478603405
- Collation
- xvi, 240 p. ; 23 cm
- Series Title
- -
- Call Number
- 659.2 How o
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