Consumer Insight: How to Use Data and Market Research to Get Closer to Your C…

Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing wh…

Entrepreneurship

Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial se…

Enterprise Risk Management: From Incentives to Controls

A fully revised second edition focused on the best practices of enterprise risk management Since the first edition of Enterprise Risk Management: From Incentives to Controls was published a decade ago, much has changed in the worlds of business and finance. That's why James Lam has returned with a new edition of this essential guide. Written to reflect today's dynamic market conditions, the Sec…

Enterprise Risk Management: From Incentives to Controls

Enterprise risk management is a complex yet critical issue that all companies must deal with as they head into the twenty-first century. It empowers you to balance risks with rewards as well as people with processes. But to master the numerous aspects of enterprise risk management, you must first realize that this approach is not only driven by sound theory but also by sound practice. No one kn…

Marketing In Crisis

Edition

-

ISBN/ISSN

9789792244359

Collation

ix, 206 hlm. : ilus. ; 22 cm.

Series Title

-

Call Number

658.8 KAS m

Sudahi Stresmu: Keterampilan dan Teknik Mengelola Stres

"Sudahi Stressmu" adalah judul buku karya Talitha Gustiyana yang berisi keterampilan dan teknik mengelola stres, dan bukan merupakan sebuah perintah langsung untuk menghentikan stres, melainkan sebuah judul karya ilmiah. Buku ini dapat membantu pembaca untuk mengidentifikasi dan mengatasi stres yang dialami.

Business Research Methods: 2025 Release ISE

Business Research Methods offers a wealth of content designed to enhance the learning experience for both faculty and students. With comprehensive summaries aligned to learning objectives, the material is accessible and relevant. Multipurpose discussion questions invite lively classroom conversations, drawing on real-world business situations to deepen understanding. The appendices provide valu…

Consumer Behavior: Buying, Having, and Being (13th.ed)

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience - for you and your students.

Consumer behavior : buying, having and being (14th.ed)

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both profession…

Sinergitas Knowledge Management dan E-Goverment di Era Knowledge Society 5.0:…

Edition

-

ISBN/ISSN

9786027989795

Collation

xvi, 146; ulus: 21 cm.

Series Title

-

Call Number

658.403 8 SIT s

Manajemen Strategik: Dasar bagi Kebutuhan Perubahan pada Era Disrupsi

Manajemen strategi mendorong perusahaan untuk lebih proaktif dalam menentukan dan mengendalikan masa depannya. Secara historis, manfaat utama dari manajemen strategi adalah membantu perusahaan untuk memformulasikan strategi melalui pendekatan yang lebih sistematis, logis, dan rasional terhadap berbagai alternatif strategi yang ada. Proses manajemen strategi didasarkan pada suatu keyakinan ba…

Marketing Management

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. M…

Database systems: a practical approach to design, implementation and management

This book is ideal for a one- or two-term course in database management or database design in an undergraduate or graduate level course. With its comprehensive coverage, this book can also be used as a reference for IT professionals. This text introduces the theory behind databases in a concise yet comprehensive manner, providing database design methodology that can be used by both technical an…

Manajemen Media Kontemporer: Mengelola Media Cetak, Penyiaran, dan Digital

Transformasi digital pada media adalah keniscayaan. Tidak hanya media digital itu sendiri, tapi juga pada media tradisional (media cetak dan media penyiaran: radio dan televisi). Tanpa beradaptasi dengan teknologi, sebuah media akan kalah dan tenggelam dalam gelombang informasi. Bagaimanapun, digitalisasi telah mengubah cara produksi dan distribusi konten serta cara khalayak mengonsumsi media. …

Human resource management

Human Resource Management , 17th edition, provides students in human resource management courses and practicing managers with a full and practical introduction to the latest human resource management concepts and techniques in a highly readable and understandable form. As this new edition goes to press, I feel even more strongly than I did when I wrote the first edition that all managers-not ju…

Manajemen Pergudangan: Panduan Lengkap untuk Meningkatkan Efisiensi dan Memin…

Buku Manajemen Pergudangan ini adalah panduan lengkap dan komplet tentang praktik-praktik terbaik dalam operasional gudang. Buku ini mencakup semuanya mulai dari kemajuan teknologi terbaru hingga isu-isu lingkungan saat ini, dan merupakan pendamping yang sangat berharga bagi gudang modern. Dengan didukung studi-studi kasus, bahasannya mencakup banyak aspek tentang manajemen gudang, termasuk: pe…

Principles of Information Systems

Understand core principles of information systems (IS) with Stair/Perew/Vance's PRINCIPLES OF INFORMATION SYSTEMS, 15th Edition. New chapter opening cases and a chapter on AI and automation is provided. Explore challenges of cybercrime, hacking, internet of things and AI and examine IS research using examples. Increase employability using IS to create a competitive advantage and transform organ…

Corporate communication 8th.ed

Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations highlight the strategies companies have used to stay ahead. Students have the opportunity to participate in real-world decisions that man…

Supply Chain Logistics Management 4th. Ed

Abstrak Belum Tersedia

Manajemen Bencana Konsep dan Penanggulangannya

Alhamdulillah puji syukur kehadirat Allah Swt. yang telah memberkan nikmat sehat kepada kita semua wabilkhusus kepada penulis telah menyelesaikan buku manajemen bencana Konsep dan Penanggulangannya untuk mahasiswa/i di mana buku ini penulis dedikasikan untuk mahasiswa/i yang kelak suatu saat nanti akan menjadi garda terdepan dalam menanggulangi bencana alam. Tujuan buku manajemen bencana ini …