Investments

Investments, Twelfth Edition, is intended primarily as a textbook for courses in investment analysis. Our guiding principle has been to present the material in a framework that is organized by a central core of consistent funda-mental principles. We attempt to strip away unnecessary mathematical and technical detail, and we have concen-trated on providing the intuition that may guide students a…

Operations and supply chain management for MBAs

The enthusiasm of the users of this MBA-oriented book has been greatly rewarding for us, and we thank them for their comments, suggestions, criticism, and support. Although the book is not the massive seller that an undergraduate textbook can become, it is clear that there is, as we felt, a need for a solely MBA-level text. The book was originally written because of the express need we felt in …

Business analytics: descriptive, predictive, prescriptive

MindTap for Camm/Cochran/Fry/Ohlmann's Business Analytics, 4th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. This best-selling e…

Managing innovation: integrating technological, market and organizational change

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while …

Practical management science

Help students take full advantage of the power of spreadsheet modeling with the book geared entirely to Excel 2016 -- Winston/Albright's PRACTICAL MANAGEMENT SCIENCE, 6E. This book integrates modeling into all functional areas of business -- finance, marketing, operations management -- using real examples and real data. Theory blends with applied, relevant learning for a solid foundation, follo…

The 6 keys to company success: strategy, organization, human resources, leade…

These five fundamental pillars act as the structural blueprint for organizational success. When carefully aligned, they translate a company’s vision into flawless day-to-day execution.

HR metrics, the world-class way: how to enhance your status and build the bus…

Using metrics and making the business case for HR is no longer an option; it's becoming an absolute requirement for creating and maintaining a competitive advantage. Use HR Metrics to save your budget, and maybe your own career as you identify opportunities by measuring the success of your HR processes. HR Metrics brings HR executives quickly up to speed on the -New HR - more measurable, more s…

Manajemen Strategik : Konsep dan Aplikasi

Buku ini disusun dalam kepentingan domestik dengan menyajikan kasus-kasus yang sering terjadi di Indonesia, untuk memudahkan mahasiswa mempelajari manajemen stragegik. Sedang kasus pada perusahaan asing bila ada, terbatas pada perusahaan asing multinasional yang di kehadirannya cukup familiar. Penulisan buku ini mengikuti mainstream satuan acara perkuliahan (SAP), yaitu lebih mengacu kepada …

The Advertising Agency Business : The Complete Manual for Management and Oper…

When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will fi…

The workforce scorecard: managing human capital to execute strategy

In The Workforce Scorecard, Huselid, Becker, and Beatty introduce a management and metrics system that identifies the behaviors, competencies, and mindset and culture required for workforce success, and measures how these dimensions impact the bottom line." "For managers who want to turn practices into strategic results and HR professionals who want to quantify the value they create, The Workfo…

Statistics for Managers using Microsoft Excel 6th.ed

Reducing the emphasis on doing computations, this practical text thoroughly integrates Microsoft (R) Excel as a tool for analysis and presents statistical concepts in the context of the functional areas of business. The sixth edition focuses on making statistics even more relevant to the business world and builds on the book's hallmark feature of helping readers with the analysis of statistics.

Management Control Systems 12th.ed

"Management Control Systems" helps students to develop the insight and analytical skills required of today's managers. Students uncover how real-world managers design, implement, and use planning and control systems to implement business strategies. The 12th edition builds on the strengths of prior editions by offering a rich diversity of cases balanced with current content and research.

Marketing moves : a new approach to profits, growth, and renewal

Forget the tired argument about "old" versus "new" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and the new economies. The scarcity o…

Organizational Communication: Approaches and Processes. 7th. ed

The dynamic communication process through which organizational… The dynamic, ongoing process of creating and negotiating meani… The process of creating and negotiating collective coordinated… ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consis…

IImplementing Enterprise Risk Management: Case Studies and Best Practices

Implementing Enterprise Risk Management is a practical guide to establishing an effective ERM system by applying best practices at a granular level. Case studies of leading organizations including Mars, Statoil, LEGO, British Columbia Lottery Corporation, and Astro illustrate the real-world implementation of ERM on a macro level, while also addressing how ERM informs the response to specific in…

Consumer Insight: How to Use Data and Market Research to Get Closer to Your C…

Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing wh…

Entrepreneurship

Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial se…

Enterprise Risk Management: From Incentives to Controls

A fully revised second edition focused on the best practices of enterprise risk management Since the first edition of Enterprise Risk Management: From Incentives to Controls was published a decade ago, much has changed in the worlds of business and finance. That's why James Lam has returned with a new edition of this essential guide. Written to reflect today's dynamic market conditions, the Sec…

Enterprise Risk Management: From Incentives to Controls

Enterprise risk management is a complex yet critical issue that all companies must deal with as they head into the twenty-first century. It empowers you to balance risks with rewards as well as people with processes. But to master the numerous aspects of enterprise risk management, you must first realize that this approach is not only driven by sound theory but also by sound practice. No one kn…

Marketing In Crisis

Edition

-

ISBN/ISSN

9789792244359

Collation

ix, 206 hlm. : ilus. ; 22 cm.

Series Title

-

Call Number

658.8 KAS m