A guide to building Web sites using Dreamweaver's CSS tools, along with the features of PHP and Ajax
Siapakah Pemimpin itu ? Kita banyak melihat sepak terjang para pemimpin di negeri ini, tetapi kadang-kadang kita sendiri tidak memahami fenomena kepemimpinan tersebut. Apa sesungguhnya figur seorang pemimpin tersebut, apa itu kepemimpinan, dan seperti apa dinamika yang terjadi di dalamnya. Pemimpin adalah seseorang yang membuat, dan menciptakan orang lain menjadi lebih mandiri tidak semakin te…
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Buku Komunikasi Intrapribadi ini mengajak individu, mengenal diri sendiri. Diri manusia dipanggil apa saja oleh Allah SWT dalam kitab Al-Qur?an. Dimensi apa saja dianugerahkannya. Ternyata, ditemukan bahwa kita berkomunikasi di mana saja untuk mengembangkan potensi dan dimensi kemanusiaan kita. Manusia sudah bertauhid dan berjanji akan menjaga fitrah kemanusiaan tersebut atau humanis menurut Is…
Practicing Leadership, Third Edition features contributions from a variety of disciplines, including psychology, management, communications, military science, the quality movement, political science, and philosophy. The text takes you on a unique journey through the key paradigms that have helped shape some of today's most widely respected world leaders. Along the way, you'll explore essays by …
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Topik yang diangkat dalam buku ini bervariasi mencakup berbagai gagasan tentang kepemimpinan, gagasan tentang isu-isu pendidikan, kemanusiaan dan lingkungan, gagasan tentang perbaikan sistem demokrasi, gagasan mengenai pembangunan ekonomi dan pengentasan kemiskinan, gagasan mengenai penerapan good governance, berbagai gagasan untuk mempercepat kemajuan Indonesia serta cita-cita politik penulis.…
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
Broadcast News Writing, Reporting, and Producing presents a solid foundation for any student learning how to become a broadcast journalist in today's world of convergent journalism. The broadcast industry continues to morph as newer and more advanced content platforms are hatched and developed, and broadcast journalists must understand how to writer, report, and produce for multiple platforms s…
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees,…
Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate …
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Buku ini membahas etika dalam perspektif periklanan dan komunikasi pemasaran serta implikasinya dalam pemerekan. Merujuk pada buku EPI (Etika Pariwara Indonesia), buku ini menelaah praktik-praktik periklanan dan komunikasi pemasaran yang berpotensi melanggar pasal-pasal dalam EPI disertai contoh-contoh yang relevan. Buku ini juga membahas implikasi etika periklanan dan komunikasi pemasaran dala…
A thorough, in-depth treatment of strategic leadership that highlights knowledge creation and practical insight. The authors have been at the forefront of research and writing in this field; this book represents a compilation and creative extension of their own and others research on top executives. This brief one-color text is appropriate for MBA strategy courses or as a supplement to various …
An analysis of globalisation as an international system that today directly or indirectly influences the politics, environment, geopolitics and economics of virtually every country in the world.
Shared Leadership: Reframing the Hows and Whys of Leadership brings together the foremost thinkers on the subject and is the first book of its kind to address the conceptual, methodological, and practical issues for shared leadership.
For the past two decades, Michael Porter's work has towered over the field of competitive strategy. On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health ca…