Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand w…
Essentials of Strategic Management, by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For ye…
Bagaimana memulai rencana bisnis untuk para wirausahawan baru? Buku ini dapat dijadikan pedoman praktis bagaimana menyusun rencana bisnis Anda. Diulas dengan sederhana dan mudah dipahami, tentang bagaimana logika dan alur berpikir ketika seorang wirausahawan baru harus menetapkan rencana bisnisnya. Dengan adanya rencana diharapkan segala kemajuan atau kekurangan di bisnis baru yang dijalanka…
One of the most exciting developments in business today, Enterprise Resource Planning offers a wealth of opportunities for increased productivity by bringing a company's many different systems together into one large integrated system. To make sense of this new technology, Concepts in Enterprise Resource Planning examines enterprise software in general, rather than focusing on one particular pa…
A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. Th…
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