These five fundamental pillars act as the structural blueprint for organizational success. When carefully aligned, they translate a company’s vision into flawless day-to-day execution.
Offers a module structure that allows instructors to focus on specific skills and provides flexibility for short courses and different teaching approaches
Research Methods for Business, 9th Edition explains the principles and practices of using a systematic, organized research approach, facilitating the development of effective solutions to business challenges. Designed to help students view research from the perspective of management, this leading textbook guides readers through the entire business research process while fostering a deeper under…
This text focuses on specific skills and provides flexibility for short courses and different teaching approaches in business communication. It is founded in business communication fundamentals, but has a workplace activity orientation to help students connect what they learn to what they do
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, t…
This edition represents the ethical and legal responsibilities of PR writing and the understanding of persuasion tecniques needed to write effectively. Including the kinds of research a writer needs to do. It's very useful for you to understand what makes public relations writing different form literary writing.
Implementing Enterprise Risk Management is a practical guide to establishing an effective ERM system by applying best practices at a granular level. Case studies of leading organizations including Mars, Statoil, LEGO, British Columbia Lottery Corporation, and Astro illustrate the real-world implementation of ERM on a macro level, while also addressing how ERM informs the response to specific in…
A unique approach to a hands-on course, written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounde…
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand w…
Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial se…
216 hlm ; 23cm.
Donald J. Trump adalah salah satu pengusaha tersukses, terbesar, dan terglamor di dunia. Nama "Trump" sendiri seolah telah menjadi brand dan mantra bagi kesuksesan. Visinya untuk sukses sekaligus menikmati hidup benar-benar telah menginspirasi banyak orang. Dalam buku ini, Trump menjadi mentor pribadi Anda. Ia berbagi kiat, taktik, strategi, dan rahasianya guna membantu Anda dalam mengembangkan…
Salah satu ilmu oentung dalam mengelola bisnis startup adalah mengenal model bisnis. banyak korporasi besar yang rontok karena model bisnisnya sudag out of date atau ketinggalan zaman sehingga tidak lagi memiliki keunggulan kompetitif. Buku ini memaparkan berbagai jenis model bisnis yang telah terbukti berhasil,.
Essentials of Strategic Management, by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For ye…
Dalam beberapa tahun terakhir, regulasi halal di Indonesia terus berkembang, termasuk dalam sektor jasa logistik. Sebagai bagian dari rantai pasok produk halal, layanan logistik memiliki peran krusial dalam memastikan kehalalan produk tetap terjaga hingga ke tangan konsumen. Buku ini hadir untuk memberikan pemahaman mendalam mengenai pentingnya sertifikasi halal bagi jasa logistik, regulasi ya…
Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential readi…
Business Communication supports the high standard of business communication that is critical in today’s fast-paced and interconnected workplace. The text’s foundation is its rhetorical approach, underscoring in every chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively…
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience - for you and your students.
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both profession…