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Marketing management

Marketing management gives you the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help you respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success. You’ll also examine changes in marketing theory and practice against relevant examples from various industries

Availability
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MANAJEMEN (Rak Koleksi) 658.8 Kot m
MNJ.2026.08.13
Currently On Loan (Due on 2026-09-16)
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MANAJEMEN (Rak Koleksi) 658.8 Kot m
MNJ.2026.08.14
Available
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MANAJEMEN (Rak Koleksi) 658.8 Kot m
MNJ.2026.08.15
Available
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MANAJEMEN (Rak Koleksi) 658.8 Kot m
MNJ.2026.08.16
Available
#
MANAJEMEN (Rak Koleksi) 658.8 Kot m
MNJ.2026.08.17
Available
Detail Information
Series Title
-
Call Number
658.8 Kot m
Publisher
Harlow, Essex, United Kingdom : Pearson Education Limited.,
Collation
551 pages : illustrations (chiefly colour) ; 28 cm
Language
English
ISBN/ISSN
9781292462714
Classification
658.8
Content Type
text
Media Type
-
Carrier Type
-
Edition
17th ed
Subject(s)
Marketing Management
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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