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Marketing management
Marketing management gives you the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic exa…
- Edition
- 17th ed
- ISBN/ISSN
- 9781292462714
- Collation
- 551 pages : illustrations (chiefly colour) ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Kot m
Marketing 7.0 : a guide for thinking marketers in the age of AI
Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI) Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augme…
- Edition
- -
- ISBN/ISSN
- 9781394329861
- Collation
- v, 234 Seiten : Illustrationen, Diagramme
- Series Title
- -
- Call Number
- 658.8 Kot m
Marketing Management
Abstrak Belum Tersedia
- Edition
- 12th
- ISBN/ISSN
- 0-13-196853-X
- Collation
- xxxix, 672 p. : col. ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 658.8 Kot m
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