Books

Advertising & IMC: Principles & Practice 11th Ed

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Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications.

And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they’re prepared to deal with the latest industry practices in their future careers.

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Availability

Detail Information

Series Title

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Call Number

659.1 ADV

Publisher

Harlow, England : Pearson., 2019

Collation

664 p; 29 cm.

Language

English

ISBN/ISSN

9781292262062

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

11th Ed

Subject(s)

Advertising

Specific Detail Info

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Statement of Responsibility

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