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Found 1 from your keywords: author="Wood, Charles"
cover
Advertising & IMC: Principles & Practice 11th Ed
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Moriarty, Sandra ErnstMitchell, NancyWells, WilliamWood, Charles

Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing int…

Edition
11th Ed
ISBN/ISSN
9781292262062
Collation
664 p; 29 cm.
Series Title
-
Call Number
659.1 ADV