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Advertising & IMC: Principles & Practice 11th Ed
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing int…
- Edition
- 11th Ed
- ISBN/ISSN
- 9781292262062
- Collation
- 664 p; 29 cm.
- Series Title
- -
- Call Number
- 659.1 ADV
Advertising & IMC: Principles & Practice 9th Ed
Advertising tracks the changes in today's dynamic world of media and marketing communications well as the implications of these changes to traditional practice and presents them to students through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in todays advertising strategies, social media, and the Internet evolut…
- Edition
- 9th Ed
- ISBN/ISSN
- 9780273752929
- Collation
- xxviii, 67 p. : ill. (chiefly col.) ; 28 cm
- Series Title
- -
- Call Number
- 659.1 Mor a
Advertising: Principles and Effective IMC Practice
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 131676601
- Collation
- xxxiii, 650 p. ; col. ill. ; 27,5 cm
- Series Title
- -
- Call Number
- 659.1 Adv
Advertising: Principles & Practice
Abstrak Belum Tersedia
- Edition
- 8th Ed
- ISBN/ISSN
- 9780135009383
- Collation
- xlvi, 640 p. : ill. (chiefly col.) ; 29 cm
- Series Title
- -
- Call Number
- 659.1 Mor a
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