Books

Consumer behavior : buying, having and being (14th.ed)

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Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

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Availability

Detail Information

Series Title

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Call Number

658.8342 SOL c

Publisher

Harlow, Essex : Pearson., 2024

Collation

541 pages : illustrations (some color) ; 28 cm

Language

English

ISBN/ISSN

9781292452340

Classification

658.8342

Content Type

text

Media Type

unmediated

Carrier Type

volume

Edition

ed.14th. Global edition

Subject(s)

Consumer behavior
Business and Management

Specific Detail Info

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Statement of Responsibility

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Other version/related

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