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Consumer Behavior: Buying, Having, and Being



Beyond Consumer Behavior: How Buying Habits Shape Identity

Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

In the 12th Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behaviour. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behaviour.


Availability

2020.01.032658.8342 SOL cILMU KOMUNIKASI (Rak Koleksi)Currently On Loan (Due on2024-12-16)

Detail Information

Series Title
-
Call Number
658.8342 SOL c
Publisher Pearson : London.,
Collation
632 pages ; 25 cm
Language
English
ISBN/ISSN
9781292153100
Classification
658.8342
Content Type
-
Media Type
-
Carrier Type
-
Edition
12th ed
Subject(s)
Specific Detail Info
-
Statement of Responsibility

Other version/related

TitleEditionLanguage
Consumer behavior : buying, having and being 14Ed.ed.14th. Global editionen
Consumer Behavior: Buying, Having, and Being7then
Consumer Behavior: Buying, Having, and Being9th Eden
Consumer Behavior: Buying, Having, and Being11th Eden
Consumer Behavior: Buying, Having, And Being13 th.en



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