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Consumer Behavior: Buying, Having, and Being
Beyond Consumer Behavior: How Buying Habits Shape Identity
Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.
In the 12th Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behaviour. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behaviour.
Availability
2020.01.032 | 658.8342 SOL c | ILMU KOMUNIKASI (Rak Koleksi) | Currently On Loan (Due on2024-12-16) |
Detail Information
Series Title |
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Call Number |
658.8342 SOL c
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Publisher | Pearson : London., 2017 |
Collation |
632 pages ; 25 cm
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Language |
English
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ISBN/ISSN |
9781292153100
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Classification |
658.8342
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Content Type |
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Media Type |
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Carrier Type |
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Edition |
12th ed
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Subject(s) | |
Specific Detail Info |
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Statement of Responsibility |
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Other version/related
Title | Edition | Language |
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Consumer behavior : buying, having and being 14Ed. | ed.14th. Global edition | en |
Consumer Behavior: Buying, Having, and Being | 7th | en |
Consumer Behavior: Buying, Having, and Being | 9th Ed | en |
Consumer Behavior: Buying, Having, and Being | 11th Ed | en |
Consumer Behavior: Buying, Having, And Being | 13 th. | en |