Books

Marketing Management

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The world of marketing is changing every day and in order for you to have a competitive edge, you need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts.
Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you’ll be armed with the knowledge and tools to succeed in the new market environment around you.

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Availability

Detail Information

Series Title

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Call Number

658.8 KOT m

Publisher

Harlow, England ; New York : Pearson., 2022

Collation

605 p. : ill.; 28 cm.

Language

English

ISBN/ISSN

9781292404813

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

16 th. Ed.

Subject(s)

Marketing Management

Specific Detail Info

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Statement of Responsibility

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Other version/related

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