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Marketing management



For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice


Availability

2016.01.0024658.8 Kot mMANAJEMEN (Rak Koleksi)Available
2016.09.0601658.8 Kot mMANAJEMEN (Rak Koleksi)Currently On Loan (Due on2020-09-01)
MNJ.2020.007658.8 Kot mMANAJEMEN (Database Slims)Available

Detail Information

Series Title
-
Call Number
658.8 Kot m
Publisher Pearson : Boston.,
Collation
I36 pages : colour illustrations ; 28 cm
Language
English
ISBN/ISSN
9781292092621
Classification
658.8
Content Type
-
Media Type
-
Carrier Type
-
Edition
15, Global edition
Subject(s)
Specific Detail Info
-
Statement of Responsibility

Other version/related

No other version available


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