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Consumer Behavior: Buying, Having, and Being (13th.ed)

Solomon, Michael R. - Personal Name;

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience - for you and your students.


Availability
#
ILMU KOMUNIKASI (Rak Koleksi) 658.8342 SOL c
KOM.2020.05.09
Currently On Loan (Due on 2026-06-17)
#
ILMU KOMUNIKASI (Rak Koleksi) 658.8342 SOL c
KOM.2020.05.10
Available
Detail Information
Series Title
-
Call Number
658.8342 SOL c
Publisher
Harlow, Essex, England ; New Y : Pearson., 2020
Collation
640 pages : illustrations (some color) ; 28 cm
Language
English
ISBN/ISSN
9781292318103
Classification
658.8342
Content Type
-
Media Type
-
Carrier Type
-
Edition
13th.ed
Subject(s)
Consumer behavior
Business and Management
Specific Detail Info
-
Statement of Responsibility
-
Other version/related
TitleEditionLanguage
Consumer behavior : buying, having and being (14th.ed)ed.14th. Global editionen
Consumer Behavior: Buying, Having, and Being (7th.ed)7th.eden
Consumer Behavior: Buying, Having, and Being (9th.ed)9th Eden
Consumer Behavior: Buying, Having, and Being (11th.ed)11th Eden
Consumer Behavior: Buying, Having, and Being (12th.ed)12th eden
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