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Consumer behavior : buying, having and being



Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.


Availability

MNJ.2024.06.41658.8342 SOLcMANAJEMEN (Rak Koleksi)Available
KOM.2024.06.19658.8342 SOLcILMU KOMUNIKASI (Rak Koleksi)Available

Detail Information

Series Title
-
Call Number
658.8342 SOLc
Publisher Pearson : Harlow, Essex.,
Collation
541 pages : illustrations (some color) ; 28 cm
Language
English
ISBN/ISSN
9781292452340
Classification
658.8342
Content Type
text
Media Type
unmediated
Carrier Type
volume
Edition
ed.14th. Global edition
Subject(s)
Specific Detail Info
-
Statement of Responsibility

Other version/related

TitleEditionLanguage
Consumer Behavior: Buying, Having, and Being7then
Consumer Behavior: Buying, Having, and Being9th Eden
Consumer Behavior: Buying, Having, and Being11th Eden
Consumer Behavior: Buying, Having, and Being12th eden
Consumer Behavior: Buying, Having, And Being13 th.en



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