Books

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.

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Availability

Detail Information

Series Title

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Call Number

658.827 Kel s

Publisher

Harlow, Essex, England ; New Y : Pearson Education., 2020

Collation

xxx, 591 pages; illustrations (chiefly color); 29

Language

English

ISBN/ISSN

9781292314969

Classification

658.827

Content Type

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Media Type

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Carrier Type

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Edition

Fifth edition.

Subject(s)

Product management
Brand name products - Management
Brand name products

Specific Detail Info

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Statement of Responsibility

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