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Found 1 from your keywords: author="Swaminathan, Vanitha"
cover
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Keller, Kevin LaneSwaminathan, Vanitha

Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.

Edition
Fifth edition.
ISBN/ISSN
9781292314969
Collation
xxx, 591 pages; illustrations (chiefly color); 29
Series Title
-
Call Number
658.827 Kel s