Books

Consumer Behavior: Buying, Having, and Being (12th.ed)

---

Beyond Consumer Behavior: How Buying Habits Shape Identity

Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

In the 12th Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behaviour. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behaviour.

---

Availability

Detail Information

Series Title

-

Call Number

658.8342 SOL c

Publisher

London : Pearson., 2017

Collation

632 pages ; 25 cm

Language

English

ISBN/ISSN

9781292153100

Classification

658.8342

Content Type

-

Media Type

-

Carrier Type

-

Edition

12th ed

Subject(s)

Consumer behavior

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment