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Principles of Marketing
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal…
- Edition
- 13th ed.
- ISBN/ISSN
- 9780137006694
- Collation
- xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cm
- Series Title
- -
- Call Number
- 658.8 Kot p
Principles of Marketing
Abstrak Belum Tersedia
- Edition
- 11th
- ISBN/ISSN
- 131968793
- Collation
- xx, 611, [A-33, C-3, R-28, G-10, I-20]p. : ill. (c
- Series Title
- -
- Call Number
- 658.8 Kot p
Marketing Management
Abstrak Belum Tersedia
- Edition
- 12th
- ISBN/ISSN
- 0-13-196853-X
- Collation
- xxxix, 672 p. : col. ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 658.8 Kot m
Marketing Management
Abstrak Belum Tersedia
- Edition
- 13th Ed
- ISBN/ISSN
- 9780131357976
- Collation
- xl, 776 p. : col. ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Kot m
Digital Marketing : Strategy, Implementation and Practice
In its fifth edition, 'Digital marketing' (previously 'Internrt marketing') provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. 'Digital marketing' links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students unders…
- Edition
- 5th. Ed
- ISBN/ISSN
- 9780273746102
- Collation
- xxix, 698 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.872 Cha d
Social media marketing
The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.
- Edition
- 2nd Ed.
- ISBN/ISSN
- 9781473913011
- Collation
- xiv, 332 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.872 Tut s
Intermediate Accounting: IFRS Edition
The Second Edition of Intermediate Accounting: IFRS Edition, by Donald E. Kieso, Jerry J. Weygandt, and Terry D. Warfield, provides the tools global accounting students need to understand what IFRS is and how it is applied in practice. The emphasis on fair value, the proper accounting for financial instruments, and the new developments related to leasing, revenue recognition, and financial stat…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9781118443965
- Collation
- xviii, 1321 [A: 4, B: 7, C: 4, I: 27]p. : ill. ; 2
- Series Title
- -
- Call Number
- 657.044 Kie i
Accounting Principles
Abstrak Belum Tersedia
- Edition
- 8th
- ISBN/ISSN
- 470169339
- Collation
- xxix, 1238 p. : col. ill. ; 27,5 cm
- Series Title
- -
- Call Number
- 657 Wey a
Accounting: Tools for Business Decision Making
Offering a unique approach in the field, this book presents the principles of accounting from a corporate perspective. This provides readers with a real-world understanding of the concepts. It starts with a discussion of real financial statements first, clearly showing how they communicate the financing, operation, and investing activities of a business. The book then helps readers gain the ski…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9780470087442
- Collation
- xlii, 1151[A; 26, B: 4, C: 16, D: 18, E: 26, F: 11
- Series Title
- -
- Call Number
- 657 Kim a
Financial Accountig : Tools for Business Decision Making
Now in its Fourth Edition, Kimmel, Weygandt, and Kieso's "Financial Accounting: Tools for Business Decision Making" has been tested and approved in the classroom. Whether you measure classroom success by improved grades, students who are better prepared for the Intermediate course and their future careers, or by student evaluations at the end of the semester, "Financial Accounting" delivers rea…
- Edition
- 4th.
- ISBN/ISSN
- 0-471-79449-X
- Collation
- xxxvii, 790 p. : col. ill. ; 29 cm.
- Series Title
- -
- Call Number
- 657 Kim f
Accounting Principles
Weygandt Accounting Principles starts with what students know. In the new Ninth Edition, students clearly see the relevance of accounting in their everyday lives and are therefore motivated to do the work assigned. Weygandt Accounting Principles introduces challenging accounting concepts with examples that are familiar to the student
- Edition
- 9th
- ISBN/ISSN
- 9780470409466
- Collation
- xxi, 1196 [A-34, B-4, C-12, D-4, E-2, PC-1, I-12]
- Series Title
- -
- Call Number
- 657 Wey a
Intermediate Accounting
The bestselling book on intermediate accounting, Kieso is an excellent reference for practicing accountants and an invaluable resource for anyone entering the field. It integrates FARS/Codification exercises, cases, and simulations into the chapters. This introduces readers to the codification project. They'll learn how to leverage everyday accounting programs like Excel, GLS, and other compute…
- Edition
- 13th Ed
- ISBN/ISSN
- 9780470418918
- Collation
- xl, 1379 [I-20]p. : ill. ; 29 cm
- Series Title
- -
- Call Number
- 657.044 Kie i
Intermediate Accounting
99% of surveyed practicing accountants feel that Kieso, Weygandt, and Warfield′s Intermediate Accounting helped prepare them for success in professional practice. 100% would recommend the text to someone currently studying for an accounting degree. 80% said they referred to their copy when they first entered professional practice. Professionals who learned accounting from Intermediate …
- Edition
- 12th
- ISBN/ISSN
- 9780470041697
- Collation
- xxxix, 1371 [I-14, P-7] p. : ill. (chiefly col.) ;
- Series Title
- -
- Call Number
- 657.044 Kie i
Chemistry for Environmental Engineering and Science
The purpose of this text is twofold: to bring into focus aspects of chemistry which are particularly valuable to environmental engineering practice, and to lay a groundwork of understanding in the area of specialized quantitative analysis, commonly referred to as water and wastewater analysis.
- Edition
- 5th Ed
- ISBN/ISSN
- 9780071198882
- Collation
- xvi, 752 p. : ill., map ; 24 cm
- Series Title
- -
- Call Number
- 628.015 4 Saw c
Pengenalan Teknologi Informasi
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9797316378
- Collation
- xix, 579p ; 23 cm
- Series Title
- -
- Call Number
- 658.403 8 Kad p
Advanced marketing strategy : phenomena, analysis, and decisions
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketin…
- Edition
- -
- ISBN/ISSN
- 9780138519407
- Collation
- xx, 563 pages : illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.802 Urb a
Enterprise Risk Management : Today's Leading Research and Best Practices for …
Essential insights on the various aspects of enterprise risk management If you want to understand enterprise risk management from some of the leading academics and practitioners of this exciting new methodology, Enterprise Risk Management is the book for you. Through in-depth insights into what practitioners of this evolving business practice are actually doing as well as anticipating what n…
- Edition
- -
- ISBN/ISSN
- 9780470499085
- Collation
- 602 p ; 24 cm
- Series Title
- -
- Call Number
- 658.155 Fra e
Reputation Management: The Key to Successful Public Relations and Corporate C…
Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better managing the reputation asset, as recent scandals demons…
- Edition
- -
- ISBN/ISSN
- 9780415974714
- Collation
- xxiv, 432 p. : ill. ; 27 cm
- Series Title
- -
- Call Number
- 659.2 Doo r
Practicing Organization Development: A Guide for Leading Change
Essential resources for training and HR?professionalsPracticing Organization DevelopmentA Guide for Leading ChangeWilliam J. RothwellJacqueline M. StavrosRoland L. SullivanArielle SullivanEditorsThird editionPracticing Organization Development, Third EditionBuilding on its reputation as the most practical, comprehensive, useful, and clearly written handbook on organization development (OD), thi…
- Edition
- 3rd Ed
- ISBN/ISSN
- 9780470405444
- Collation
- xx, 684 p. : ill. ; 25 cm
- Series Title
- -
- Call Number
- 658.406 3 Pra
Financial Statement Analysis
Abstrak Belum Tersedia
- Edition
- 13th Ed
- ISBN/ISSN
- 9781133189404
- Collation
- xx, 664 p. : col. ill. ; 28 cm
- Series Title
- -
- Call Number
- 657.3 Gib f
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